Transcript For This Video on How to Sell to BI-LO Stores

Do you have a product that you think would make you a perfect Bi-Lo vendor? Are you wondering how you can become a Bi-Lo supplier? The reason I decided to create this particular training is because I create a lot of trainings related to selling to retail. I like to talk about different retailers that are maybe more obscure, maybe most people don’t know about them, and so forth. My goal here is just to help you make money and tell you about opportunities with retailers.

Some of you may have a great food product, you want to get into retail chains, you want to go after groceries, but you’re only thinking about maybe the retailer in your local area. If you know about more retailers that are looking for new products, then you can expand your bottom line and start going after bigger stores, and more opportunities, and so forth. If you knew how many opportunities there were in the world to sell your product, you would never think twice, or worry about it at all.

Why Sell to Bi-Lo Stores

Let’s talk about Bi-Lo. Bi-Lo is a retail chain, grocery chain, and is responsible for 180 stores. They’re in the southeast region, so it’s a grocery chain in one region. Again, it’s likely some of you might not have heard of them. If you have a food product, one thing that I could tell you about Bi-Lo grocery stores is that generally they are always looking for new and interesting products.

For example, if you are going to go after grocery stores and you created, say, some barbecue sauce, or whatever it is that you’ve created, make sure that your product would pop off the shelves. This means your packaging is good and stands out. Packaging is really important for these grocery chains, because you’re dealing with so many similar products. You really want to make sure that your product stands out in stores, and that’s really, really important to think about.

The common way to sell your product in Bi-Lo Stores

With grocery chains they tend to buy on a national level, sometimes regional, and always local, because they’re dealing with perishable goods. If you have a food product, sometimes you could literally go and sell to the local store manager, and get your product into the stores verses other retailers where you only can go to the corporate buyer who buys for all of their stores. For example, the national buyer usually buys for all their stores. Regional or local buyers usually buy on a regional or local level.

With grocery, because they deal with a lot of perishable foods, they tend to have local buyers as well. That’s great for you because you could, again, you could conceivably get in your car, go to the store, and let the store manager know that you have this new product that you’d like to sell. That could be a possible way to get your product into one or more of their stores. Then you can grow store by store and so forth.

Want more ways to sell to Bi-Lo stores?

Now, there are very specific ways on how to approach retail stores like Bi-Lo and what to say to retailers to get them to buy, so this video is just a short video giving you some ideas about the fact that they do buy locally, and so forth. My recommendation is if you do want to learn more about how to get products into stores, please learn more.

My website, RetailMBA.com has a free video training series. It’s a six part training series, over an hour long, powerful content. It will explain to you about retail chains and how you can get your products into stores. Please enroll in the series to learn more before you go after Bi-Lo.

There is some finessing that you have to do when you go after these stores. My full Retail MBA Training Program teaches you exactly how to pitch buyers, and how to get them to buy, even if you have zero sales experience, or buyer relationships. You can learn all of this in a weekend. All of this is on my Retail MBA website.

Otherwise, please be on the lookout for the additional videos that I create! I love teaching on this topic of how to get products into retail chains. I truly wish you the best. Karen Waksman, Retail MBA, thanks so much.

How to become a Bi-Lo supplier and vendor

About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers. She’s spoken at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.