Advanced Retail Training System For Product Companies Interested in Getting Their Products on the Shelves of Wal-Mart and Other Chain Store Retailers
Now you can learn the “battle proven” strategies and techniques that can multiply your ability to become a chain store supplier—from an industry expert who has sold millions of units to the world’s largest retailers!
10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Online Access to the Course!
- Module #1: How to Develop Your Retail Sales/Distribution Strategy
- Module #2: Chain Store Fundamentals
- Module #3: Preparing Your Product For Chain Store Success
- Module #4: Preparing Your Pitch
- Module #5: Finding the Right Buyer For Your Product Type
- Module #6: Pitching Your Product to Chain Stores
- Module #7: The Face to Face Meeting: How to Rock the Buyer Meeting
- Module #8: What to Expect From a Chain Store Order
- Module #9: Working with Distributors
- Module #10: Hiring a Manufacturer’s Rep
- Module #11: Selling at Trade Shows
- Module #12: Top 10 Most Frequently Asked Questions
- Module #13: Selling Products to Online Retailers
- Module #14: Selling Products to Catalogs
- Module #15: Selling Products to Small Retailers
To Learn More About Retail MBA, Please Read Below!
The Story Behind The Story And How It Can Help You!
Retail MBA is the most comprehensive program available today on the subject of becoming a chain store vendor. The information gathered in this course was developed by me, Karen Waksman, a Manufacturers Rep who spent years selling millions of units to the world’s largest retailers.
The sole purpose of Retail MBA is to help product companies get access to invaluable information on the nuances of selling to chain store retailers from the perspective of a retail sales professional.
Very little information is available today on the subject of how to actually pitch a chain store buyer and ultimately how to get them to buy.
That is why I have spent the last few years teaching 1000′s of product companies across the country on the subject of selling to chain stores.
I have taught my workshops at the Consumer Electronics Show (CES), National Hardware Show, International Housewares Show, Stanford University, etc.
I do this because I am on a mission to level the playing field in the retail industry.
Selling to chain stores is not brain surgery and actually requires very little sales experience (compared to other industries). I’ve known this personally for many years.
The trick is to prepare your product for chain store success and to approach buyers in such a way that makes them more inclined to buy.
The challenge chain store Buyers have is that most product companies don’t have a clue as to what it takes to sell to chain stores. And why would they? None of the retail professionals share this information.
Plus product companies have either never sold to retailers before or rely on Manufacturer’s Reps to do the work. Either way, product companies don’t have the necessary information to succeed. And that is when they get stuck.
They get stuck because they want to grow their business but they don’t know how. And very often in our industry, the Manufacturer’s Reps that they rely on don’t always generate the revenue that the product company needs in order to succeed.
That is why I decided to develop the most advanced training course available today on the subject of selling to chain stores.
My goal is to empower any product company with a conviction to succeed with the information they need in order to become a chain store vendor today. If you are serious about getting your products into chain stores, then my information will show you how.
I have put a tremendous amount of thought and effort into this program. Please take a look at the syllabus to get an idea of how comprehensive this program really is.
Retail MBA Syllabus
Module #1: Developing Your Retail Sales/Distribution Strategy
- Developing Your Retail Sales Strategy
- Deciding If You Should Start Small or Go Big
- How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
- Determining the Right Strategy For Your Product Type
- Creating a Sales Distribution Plan That Will Yield Results
Module #2: Chain Store Fundamentals
- Chain Store Basics
- What Chain Stores Expect From You
- How the Buying Process Works
- Who’s Involved in their Buying Decision
- Product Categories and What You Need to Know
- Local, Regional and Corporate Buying Offices
- Common Misconceptions and How to Get Started Today
Module #3: Preparing Your Product For Chain Store Success
- Essential Research to Help You Win
- Packaging and Displays
- Infrastructure and Operation Capabilities
- Retail Math: Pricing For Retail
- Logistics, Warehousing, Shipping and FOB
- EDI, UPC, Liability Insurance, SKU’s, Planograms and More
- Funding and Financial Resources
- Marketing and Branding Expectations
- Certifications
Module #4: Preparing Your Pitch
- Developing a Unique Selling Proposition (USP)
- What the Pro’s Do To Prepare Their Pitch
- Analyzing Your Target Audience
- Fundamental Competitive Research
- Sell Sheets and Line Sheets
- Elements of a Perfect Product Website
- Product Videos That Sell For You
Module #5: Finding the Right Buyer For Your Product Type
- Complete Tutorial on How to Find a Buyer’s Name and Contact Information
- Online Resources vs Offline Resources Available Today
- Free Options vs Paid Options
- Pros and Cons of Resources Available
- Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers
- How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!
Module #6: Pitching Your Product to Major Retailers
- What is the Best Way to Approach Major Retailers About Your Product
- How to Cold Call Buyers When You Don’t Know How
- Exact Strategies on How to Get a Meeting With a Buyer
- What to Say to Buyers to Get Them to Buy
- What to Do When a Buyer Says ‘No’ to Your Product
- The Importance of Feedback and How it Can Help You
- Additional Sales Strategies To Help You Win Business
Module #7: The Face to Face Meeting: How to Rock the Buyer Meeting
- What to Expect During a Buyer Meeting
- How to Prepare in Advance For a Great Meeting
- What is the Best Way Present to Buyers
- Top 10 Things to Include In Your Presentation
- What to Bring to the Meeting
- Leveraging Retail Interest For More Business
Module #8: What to Expect From a Major Retail Order
- What to Expect From Your First Purchase Order
- How Much Quantity Will a Major Retailer Buy
- How Long Does it Take to Get Paid By a Major Retailer
- Tricks to Get Paid Faster By Major Retailers
- Retail Marketing and Promotion Strategies Once You Get an Order To Ensure Success
- Promotional Calendars For Additional Sales and Marketing Strategies
- Maximizing Assortment Plans and Product Lifecycles For Major Retailers
- Chargeback’s, Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
- Retail Ethics and What You Need to Know
Module # 9: Working with Distributors
- What to Expect When Working With Distributors
- How to Know If You Need a Distributor
- How to Prepare to Work With Distributors
- Where to Find Them
- How to Get a Distributor to Represent You
- How Much Do Distributors Charge
- Best Practices For Picking the Right Distributor For Your Product
Module #10: Hiring a Manufacturer’s Rep
- What to Expect When Working With a Manufacturer’s Rep
- How to Find a Great Manufacturer’s Rep to Represent You
- How Much Do Manufacturer’s Rep Typically Charge?
- Best Practices For Picking the Right Manufacturer’s Rep For Your Product
Module #11: Selling at Trade Show
- Selling at Trade Shows vs. Selling Direct
- Should You Spend the Money at Trade Shows?
- When it Makes Sense to Sell at Trade Shows
- Best Practices For Making Big Money at Trade Shows
Module 12: Frequently Asked Question
- How Can I Sell to Major Retailers with Just One Product or SKU?
- Do I Need a Patent to Sell to Major Retailers?
- Can I Sell Handmade Products to Major Retailers?
- Do I Need to Have My Products Packaged Before Approaching Retailers?
- What Should I Do if a Major Retail Buyer Asks for Exclusivity
- Can I Sell My Product on My Own Website as well as at Retailers?
- Licensing vs. Manufacturing
Module #13: Selling Products to Online Retailers
- What to Expect When Selling to Online Retailers
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Online Retailers
- Preparing Your Product For Online Retail Success
Module #14: Selling Products to Catalogs
- What to Expect When Selling to Catalogs
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Catalogs
- Preparing Your Product For Catalog Success
Module #15: Selling Products to Small Retailers
- What to Expect When Selling to Small Retailers
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Small Retailers
- Preparing Your Product For Small Retail Success
Bonus #1: Packaging Your Product For Retail Made Easy (5 Part DVD Series with Packaging Expert Fred Schechter)
Bonus #2: Selling Your Products on HSN and QVC (Interview with Industry Expert Forbes Riley)
Bonus #3: Personal Database of the Top 350 Chain Stores Including Their Basic Contact Information
Bonus #4: Email Address Patterns for the Top 350 Chain Store Retailers So You Can Contact Buyers Today!
Bonus #5: Licensing Vs. Manufacturing Your Product (Interview with Industry Expert Andrew Krauss)
Bonus #6: Manufacturing 101 (Interview with Industry Expert Ashton Udall)
Bonus #7: Get Inspired! Product Entrepreneur Interviews with Chain Store Success Stories!
Bonus #8: Logistics and Warehousing Basics (Interview with Linda Barth, ODW Logistics)
How This Information Can Help You
If you fall into any one of these categories, then my advanced training course can help you:
- You are new to the retail industry and want specific answers as to exactly how to sell to Wal-mart and Other Chain Store Retailers
- You are currently selling to small retailers and have decided it’s time to take your product business to the next level
- You are relying on sales staff to grow your business but revenue is no where near what it could be
- You are established in the retail space but need an effective sales training system to grow your sales organization and revenue
- You are working with Manufacturer’s Reps but want to save money on commission dollars
- You are interested in establishing personal business relationships with Buyers which you know will ultimately help you control the financial destiny of your business.
- You are curious about how purchasing decisions are made at chain stores and what ultimately gets them to buy
Retail MBA can help you take your business to the next level. Are you ready to make this happen?
100% Money-Back Guarantee
Your satisfaction is assured through my no risk, 100% money-back guarantee.
If for any reason, you aren’t thrilled and satisfied with your purchase, just request a refund and return the entire DVD Home Study System within 30 days of your order.
Try it out for 30 days – risk free.
Here’s How To Order Right Now!
Click below for access to the most comprehensive course available today on How to Sell to Wal-Mart and Other Chain Store Retailers.
Cost for the course is only $997! One chain store order can cover this cost 100x over!
Once your credit card is approved, you will be taken to a page that will give you access to the course online. The actual course will be shipped to you within 7-14 days! Purchase Online with Credit Card by Secure Server
To your success,
Karen Waksman
P.S. There is no risk on your part. My products are guaranteed…so buy now!
