Pitching Retail Buyers – How to Get Your Product in Stores

Hey, everyone. This is Karen Waksman, founder of Retail MBA. Today, we’re covering the five things to consider when pitching retail chain stores. If you have a great product

New Training Video – 5 Things to Think About Before Pitching Retail Buyers

Transcript for this Video on Pitching Retail Buyers

Hey, everyone. This is Karen Waksman, founder of Retail MBA. Today, we’re covering the five things to consider when pitching retail chain stores. If you have a great product that you think would be perfect for Walmart or Macy’s, Home Depot, Kroger grocery store, or whatever it is for you, we’re covering the five things to think about when you’re pitching them and when you’re reaching out to them with your physical product. Let’s talk about those five things.

5 Things to Consider When Pitching Retail Buyer

They Can’t Hear you

The first thing I want you to consider is that most of the time, they can’t hear you. So what does that mean? Often, people are reaching out to retail chains themselves without guidance. Maybe they got a buyer’s list, and they paid for it, or maybe they submitted their product online to retailers. They’re just following their own strategies, but also trying to cut corners and save on cost by going after retailers themselves. The issue is that if you don’t know how to pitch the buyer correctly, the retail buyer is going to look at your information, kind of skim it and either not reply, or you’re just not going to get your products in the stores. Why? It’s because you’re not saying the words or things that matter to them correctly, and so they just kind of ignore you.

I’ve seen some of the most amazing products not get into retail chains simply because they are not being heard by the retailer because they just didn’t take the time to really consider finessing the verbiage, setting it up correctly, learning about how to do that and so forth before they pitch retailers. Hence, they just can’t hear you. That’s too bad because you deserve to get your products in the retail chain. Bottom line, focus on creating the best possible pitch for your retail product. It will make a huge difference for your business.

Talk About Your Success

The next thing to consider is they want more info about what you’ve done in the past, and so what does that mean? Pretty much every retailer would love to hear about your retail successes. If you’ve sold anywhere before, let’s say you’re trying to sell to Walmart, they’d love to hear about any other retail chains that you’ve sold into. Why? Because they love to hear that your product is not too risky. You see, if you’ve never sold your product anywhere before, they may get concerned if your product works for their store and would sell.

What do you do if you haven’t sold your product anywhere before? Well, there are ways to express that in such a way to get the buyer to believe that your product will sell, that your product will make them money even if you’ve never sold anywhere before. You might be thinking “How can I say that?” I’ve taught tens of thousands of people across the globe on how to get products in the retail chains. I have so many clients who got in the world’s largest retail chains without any sales. They haven’t gotten their products into stores anywhere. They went from selling nothing to getting into the majors, and so forth, so I know it’s possible. Pitching your product without ever having sold to a retail store takes some extra work, but generally speaking, they want to hear what’s been done with your product because they want to make sure the product’s going to sell once they put it in stores. Again, all this is learnable, but you just have to consider that.

Buyers Care About You

The next thing that most people don’t realize when they are thinking about things to consider before or when pitching retail chains is that these buyers can’t ignore you. What does that mean? Well, most people have the common misconception that the retail chains don’t care about you, and have so many products in stores that they’re not really going to pay attention to you. This is absolutely ridiculous to think such a thing. Today more than ever, these chain stores are hungry for the next new product. I have friends who are Walmart buyers. Trust me, I talk to all sorts of retailers all the time. I do large events and so forth, and we partner with buyers and everything, so I know that these buyers are scouring the web, going to trade shows, excited about when people approach them in very specific ways. Trust me, they are looking for that next new product.

The reason that’s important for you to know is because you should not pass up the opportunity to sell in retail because you believe retailers are not interested in looking for new products. It’s not true. The other thing to note is that they don’t mind if you’re a small company, if you’re startup or whatever. As long as you present your product appropriately, they would be very interested in the product. The reason for that is because their customers are looking for that next new product, and these retailers know that they will lose clients if they do not get new products in those stores. It’s a very different game today than when I first got started. Back in the day, it was not a big deal if the big manufacturers ran everything. Today, small companies have the opportunity to get in retail stores fairly easily, and that’s because these customers want that next new product. The retailers know that the small guys have that product, so definitely are hungry for new product.

Know Your Product Inside and Out

Next thing to consider is they want more insights today than ever about your systems and your processes. What does that mean? These retail chains are really curious about who you are as a business because they are really afraid that if they do business with you, that you might not deliver right. If you don’t deliver, they lose …. They have nothing on the shelves. Every square footage is accounted for, so what that means is that they’re going to look into what you’re up to, make sure that you’re going to deliver on time, they’re going to look at your shipping, your deliverability. Sometimes, they’ll explore your manufacturing and make sure that you got everything figured out. They’re going to explore you and your funding, and whether or not you’ll be able to pay for these orders because they just cannot afford for people to mess up when they’re working with them.

The good news is all the stuff is learnable. All this stuff can be cost-effective. It doesn’t have to cost a lot and so forth, but it is something that you have to think through before you reach out to these guys or when you’re pitching out to them because they actually are going to care about your systems and processes because they want to make sure again that they have a great partner, and it’s worth their effort to work with you.

Don’t Annoy Retail Buyers

The next thing is, and the last thing is that they wish you wouldn’t annoy them. That’s pretty funny to say but many people reach out to retail chains, and they reach out directly to the buyers and so forth, but they do it in a way that’s really infuriating to a buyer, and so the buyer is not interested in their product. Now, that doesn’t mean that the buyer doesn’t want to hear from you. If you approach them in a way that’s effective, that’s interesting to them, you’re saying the right words, trust me, they would be happy to know about your product and happy to know about you.

The problem is a lot of people are sending out information to the retailers, long-winded information, lots of detail, lots of words. These buyers don’t have the time to kind of decipher code because you may think that you have explained your product perfectly but for a retailer, they don’t have time to read through everything to figure stuff out or they don’t have time to open 3D graphics or whatever.

People get very creative when they’re very excited about their products. My point in sharing that with you is that they would love to know about you but a lot of times, you annoy them, so you definitely want to learn how to actually approach them correctly because one chain store order could be 10x or 100x tons your business. I mean, it can grow your business exponentially.

Final Thoughts

I hope that these five things to consider when pitching retail chains helps you when considering selling your products to retail. Again, this is Karen Waksman, Retail MBA. If you are interested in learning exactly how to approach, pitch, and sell to retailers, we actually do a live event almost quarterly. Our events are called Retail MBA live. You can take a look at the link below. The website for that event is retailmbalive.com, and basically, not only do we spend a full day with you walking you through exactly how to make money with your physical product, we help you create a pitch, your strategy, everything. We also help you partner and get your products reviewed by retailers and so forth.

You’ll definitely want to come to one of our events because they’re amazing and magical, and people love them. Anyways, I hope this helped. By the way, please be on the lookout for more trainings that I create because I’m here to support you in actualizing your dream of getting into retail chains. Thanks so much.

Pitching Retail BuyersAbout the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.

BI-LO Supplier – How to Sell to BI-LO Stores and Become a BI-LO Supplier

Do you have a product that you think would make you a perfect Bi-Lo vendor? Are you wondering how you can become a Bi-Lo supplier? The reason I decided to…

New Training Video – Tips and Strategies on How to Sell to Bi-Lo Stores and Become a Bi-Lo Vendor!

 

Transcript For This Video on How to Sell to BI-LO Stores

Do you have a product that you think would make you a perfect Bi-Lo vendor? Are you wondering how you can become a Bi-Lo supplier? The reason I decided to create this particular training is because I create a lot of trainings related to selling to retail. I like to talk about different retailers that are maybe more obscure, maybe most people don’t know about them, and so forth. My goal here is just to help you make money and tell you about opportunities with retailers.

Some of you may have a great food product, you want to get into retail chains, you want to go after groceries, but you’re only thinking about maybe the retailer in your local area. If you know about more retailers that are looking for new products, then you can expand your bottom line and start going after bigger stores, and more opportunities, and so forth. If you knew how many opportunities there were in the world to sell your product, you would never think twice, or worry about it at all.

Why Sell to Bi-Lo Stores

Let’s talk about Bi-Lo. Bi-Lo is a retail chain, grocery chain, and is responsible for 180 stores. They’re in the southeast region, so it’s a grocery chain in one region. Again, it’s likely some of you might not have heard of them. If you have a food product, one thing that I could tell you about Bi-Lo grocery stores is that generally they are always looking for new and interesting products.

For example, if you are going to go after grocery stores and you created, say, some barbecue sauce, or whatever it is that you’ve created, make sure that your product would pop off the shelves. This means your packaging is good and stands out. Packaging is really important for these grocery chains, because you’re dealing with so many similar products. You really want to make sure that your product stands out in stores, and that’s really, really important to think about.

The common way to sell your product in Bi-Lo Stores

With grocery chains they tend to buy on a national level, sometimes regional, and always local, because they’re dealing with perishable goods. If you have a food product, sometimes you could literally go and sell to the local store manager, and get your product into the stores verses other retailers where you only can go to the corporate buyer who buys for all of their stores. For example, the national buyer usually buys for all their stores. Regional or local buyers usually buy on a regional or local level.

With grocery, because they deal with a lot of perishable foods, they tend to have local buyers as well. That’s great for you because you could, again, you could conceivably get in your car, go to the store, and let the store manager know that you have this new product that you’d like to sell. That could be a possible way to get your product into one or more of their stores. Then you can grow store by store and so forth.

Want more ways to sell to Bi-Lo stores?

Now, there are very specific ways on how to approach retail stores like Bi-Lo and what to say to retailers to get them to buy, so this video is just a short video giving you some ideas about the fact that they do buy locally, and so forth. My recommendation is if you do want to learn more about how to get products into stores, please learn more.

My website, RetailMBA.com has a free video training series. It’s a six part training series, over an hour long, powerful content. It will explain to you about retail chains and how you can get your products into stores. Please enroll in the series to learn more before you go after Bi-Lo.

There is some finessing that you have to do when you go after these stores. My full Retail MBA Training Program teaches you exactly how to pitch buyers, and how to get them to buy, even if you have zero sales experience, or buyer relationships. You can learn all of this in a weekend. All of this is on my Retail MBA website.

Otherwise, please be on the lookout for the additional videos that I create! I love teaching on this topic of how to get products into retail chains. I truly wish you the best. Karen Waksman, Retail MBA, thanks so much.

How to become a Bi-Lo supplier and vendor

About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers. She’s spoken at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.

AAFES Vendor

AAFES VendorIf you are looking for new revenue streams for your product, then why not become an AAFES Vendor?

AAFES or Army and Airforce Exchange is a retailer that serves solders, airman and their families all around the world. They have over 12000 locations worldwide! This is a huge opportunity for you and your business!

To learn more, check out this short training video I created on the subject!

AAFES Vendor

Also, if you like this content, you will probably LOVE  our Retail MBA Training Program. Visit Retail MBA and learn how to get products into stores.

Either way, I would love your comments and/or feedback below.

To Your Success,

Karen Waksman

 

Advance Auto Parts Vendor – How to Become an Advance Auto Parts Vendor

Would you like to become an Advance Auto Parts Vendor?

Do you have an automotive product that you think would be perfect for their stores?

If so, check out our new video on the subject:

In this short training video, I cover some quick tips an strategies on how to become an Advance Auto Parts vendor today!

All the best.

Karen Waksman
Retail MBA

P.S. If you’d like to know exactly how to approach, pitch and sell to retailers such as Advance Auto Parts, check out our Retail MBA Training Program! Visit Retail MBA and learn how to get products into stores.

 

advance auto parts vendor

 

 

 

**This logo image is property of Advance Auto Parts,  Not Retail MBA!**

Wholesale Product Business – How to be More Productive in Half the Time

Wholesale Product BusinessWholesale Product Business – How to be More Productive in Half the Time!

As a business owner, I’m always faced with issues related to productivity. I have lists of things I want to accomplish for my business, but not enough hours in the day to accomplish all that I want to do.

Plus I want a life! I don’t just want to work all the time. 🙂 So what do you do? How do you accomplish all of your goals in less time?

Well, I came across a method to expedite the things I want to accomplish in half the time. And I decided to share this with all of you because I know many of you are struggling with the same issue in your own product business!

OK here’s the technique – its called the Pomodoro Method. You will need a pen, paper and timer to try this on your own! This technique has been around a long time, but surprisingly a lot of people still haven’t heard of it.

In simplest form, here’s how the technique works:

1) Write a list of all the things that you want or need to accomplish. Just list all of them on a page! For example, a few of the things on my list include writing blogs, SEO optimization, developing new training programs, creating videos, etc.

For a product company it might be pitching to retailers, hiring a product packager, preparing for a trade show, etc. The goal is to write out your core to-do list.

2) Now it’s time to pick one of the items on your list. Let’s use the example of pitching your products to retailers.

Utilizing the Pomodoro technique, for 25 minutes you will only focus on pitching your products to retailers. The idea here is to focus on ONE task that needs to get done and focus on it for 25 minutes straight. It’s as simple as that! Just time yourself using a timer.

Here’s an example – for 25 minutes, you will be reaching out to certain retailers that you want to sell to. In other words, you will not be checking your email, or doing several projects at once. You will just be reaching out to retailers for 25 minutes straight.

3) Once the timer goes off and you are done with the 25 minutes, take a 5 minute break and then do it again! You can either continue on with the same task of pitching products to retailers for 25 minutes, or you can choose another task on your list!

The goal of this technique is simply to help you focus on certain tasks that you need to get accomplished for short periods of concentrated time.

It’s up you how many 25 minutes (I call them Pomodoro’s) that you want to do in a given day. But just make sure that after 4 Pomodoro’s, you take either a 15 minute or 30 minute break!

So to recap, here’s how the flow works:

-25 minutes of concentrated effort on one task
-5 minute break
-25 minutes
-5 minute break
-25 minutes
-5 minute break
-25 minutes
-15 to 30 minute break, etc.

You can learn more about this technique by clicking here.

I personally think that this method works so well because when you focus your mind on one task at a time, you actually start taking action! When you are overwhelmed, you tend to do nothing. So the 25 minutes you do with Pomodoro, makes it so you you actually achieve results!

Anyhow, I hope this helps!

Got a technique that works for you? Please share below!

Karen Waksman
Retail MBA

P.S. Want to take your wholesale product business to the next level? If so, check out our Retail MBA Training Program! Visit Retail MBA and learn how to get products into stores. It will help you get your products into retail stores fast!

 

 

Photo Provided by: AGbeat.com

Sears Vendor – How to Become a Sears Vendor!

Becoming a Sears Vendor

Would you like to become a Sears Vendor?

How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on how to make this happen!

Please note, EVERY retail chain store has little quirks like this…and from experience I know what most of those quirks are!

On top of that, if you want to maximize your chances of becoming a vendor for retailers such as Sears, you really need to know…

  • How to find the buyers contact information
  • How to get a meeting with that buyer
  • And then how to pitch them

I’ve covered all of this in a training series that I’m offering for FREE right now…so sign up in the box to the left and I’ll start walking you step by step through the rest of the process!

To Your Success,

Karen Waksman
Retail MBA

About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need to become chain store vendors.

Sears Vendor**This Sears logo is property of Sears Inc., Not Retail MBA!

Transcript of This Video

Hey everyone, my name is Karen Waksman and I’m the founder of a company called Retail MBA and today I want to talk about becoming a Sears Vendor. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and people always ask me about Sears. They want to get their products into Sears and so I thought I’d take a minute to give you some things to think about and some quick tips and strategies on how to get going and working with the retailers such as Sears. So I hope it helps.

So, let’s talk about Sears. Sears has tremendous buying power, they are responsible for thousands of stores. It’s amazing, they own K-Mart, it’s a big big opportunity for you to work with Sears. And so because of that everybody wants to sell with them because again, it’s a major volume that they buy; they buy massive volumes. Some retailers are smaller, Sears is kind of like one of the bigger ones, right and especially if you have auto products or it’s a department store, it has so many different kind of departments in that. So, everybody under the sun who has a good product could probably consider reaching out to Sears.

So, how do you differentiate yourself? When everybody wants to sell to that retailer and they have thousands of stores… responsible for- Well, I won’t lie to you, it’s a very competitive space so you got to come up with a really really good story and.. I can go on and on about how to come up with a good story but one thing that people always miss when they’re approaching these buyers is that they always forget to talk about why or how they will absolutely support that buyer if they’re willing to sell that product in the stores. So let me explain.

If you reach out to Sears and you’re talking to the buyer about your product, one thing I suggest that you do is to say, “Hey buyer, guess what? I’m going to help you sell more products if you put my product into this store and this is how I’m going to help you.” Basically, you’re going to tell the buyer that you’re going to support them and help them drive more business, drive more traffic to their stores. That is music to a buyer’s ears and nobody ever says that to a buyer.

The key here is that the buyer is looking for, not only a product that’s going to sell but they’re also looking for partnerships with these… companies like yours. And so, if most people reach out to a buyer and all they’re talking about is the features and benefits of their product but they’re not talking about the money side and specifically how they’re going to help sell more products of that product in their store.

And so in advance, before you reach out to Sears, my suggestion is to think about all the ways you could help Sears sell more of your product or any other retailer, for that matter. Can you do some social media campaigns to drive more people to the store to buy your product? Can you do some marketing things? Can you do advertising? Can you go on TV? Can you do anything to support that retailer in growing their business with you?

They want to sell products and they want to sell a lot of it. So why not talk to them about what matters to them and talk to them about how you’re going to help them grow and drive business to their stores? And that is interesting to a buyer and that is the differentiator between somebody potentially getting an order from a  retailer and somebody who’s not because, again, you’re a partnership and you’re talking their language. That’s very interesting to a buyer.

Now, there are so many other ways that you can talk to retailer and if you want to learn the exact steps from start to finish on how to sell a product to a retailer such as Sears, I highly recommend my Retail MBA program. The link for that is listed below. It is the most comprehensive course available today on the subject of selling to retailers. So, I hope you check it out. Otherwise, I hope this provided value for you and please be on the look-out for additional videos I create on the subject of selling to stores. Thanks so much.

 

Sports Authority Vendor

Becoming a Sports Authority Vendor

Would you like to become a Sports Authority Vendor?

How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on how to make this happen!

Please note, EVERY retail chain store has little quirks like this…and from experience I know what most of those quirks are!

On top of that, if you want to maximize your chances of becoming a vendor for retailers such as Sports Authority, you really need to know…

  • How to find the buyers contact information
  • How to get a meeting with that buyer
  • And then how to pitch them

I’ve covered all of this in a training series that I’m offering for FREE right now…so sign up in the box to the left and I’ll start walking you step by step through the rest of the process!

To Your Success,

Karen Waksman
Retail MBA

About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information

Sports Authority Vendor

Becoming an Academy Vendor

Becoming a Sports Academy Vendor – How to Sell to Chain Stores

Would you like to sell a product to a retailer such as Sports Academy?

How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on becoming a Sports Academy vendor!

Also, if you want to maximize your chances of becoming a vendor for retailers such as Sports Academy, you really need to know…

  • How to find the buyers contact information
  • How to get a meeting with that buyer
  • And then how to pitch them

I’ve covered all of this in a training series that I’m offering for FREE right now…so sign up in the box to the left and I’ll start walking you step by step through the rest of the process!

To Your Success,

Karen Waksman
Retail MBA

About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.

Becoming an Academy Sports Vendor

**All logo, copyright and trademark information are property of Sports Academy!**

Walgreens Vendor – How Do I Become a Walgreens Vendor

Would you like to become a Walgreens Vendor?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how do I sell a product to Walgreens!

In this training, I will discuss some of the things to think about when approaching a retailer such as Walgreens. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell products to retailers such as Walgreens, then please check out our Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S.S. We would love your feedback and/or comments, so please share below! 🙂

How Do I Sell a Product to Walgreens

**All logo, copyright and trademark information are property of Walgreens!**

Transcript of this Video:

So one of the questions people always ask me in my workshops or classes is “Karen, I wanna sell to Walgreens and how do I become a Walgreens Vendor?” And so obviously I take 15 hours to explain how to get products into the stores with my retail MBA program, but I wanna give you a quick tip on Walgreens, and actually one of my students did this and and he’s ultimately – you know, have grown that business. And so, what happens when you’re a small to mid-size manufacturer/product company, you’re ultimately trying to go after Walgreens, which is a monster, right? They have thousands of stores, and everybody wants to sell to Walgreens. And so sometimes, again, when you’re dealing with these larger retailers, like the big, big guys, they’re ultimately little bit harder to get into ’cause everybody’s clamoring to get into those stores.

So one of the things that you can do if you’re having challenges there is to notice that there’s another company called “Duane Reade”. And Duane Reade is another drug store, and they have a couple of hundred stores. Now, why do I mention Duane Reade? Well, Duane Reade and Walgreens are the same company. They are owned by the same company. And so one of the reasons why most people don’t get their products in the stores is because, maybe the buyer doesn’t wanna deal with all the paper work to add on a new product. It takes time for them, they get new codes.

It’s a whole thing for a buyer to add a new product, and so if you’ve got a newer product, sometimes they’re just kinda lazy and just don’t wanna deal with it unless you go make some money elsewhere. And so ultimately, what happens is when you’re dealing, like say a Walgreen, sometimes that’s probably the reason why they’re not gonna deal with the smaller guy. Doesn’t always happen, but it does happen.

So, the cool thing is that when you go and say, approach Duane Reade, and if Duane Reade is interested in your product and they only have a couple of hundred stores, and it’s a lot easier to get that product into that store. Well what happens is when they take you on as a vendor, you get a vendor number, and guess what, that vendor number will work for Walgreens as well. And so, that’s pretty cool ’cause then you can go at Walgreens and say “Hey Walgreens, I have a vendor number so it’s not gonna be so complicated for you to test out my product”. And so ultimately, that’s a really great tip of getting your product into Walgreens

How to Sell Your Product to Bed Bath and Beyond…A Quick Tip!

Podcast: Download (Duration: 4:22)

Do you have a product that is perfect for Bed Bath and Beyond?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Bed Bath and Beyond!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Bed Bath and Beyond. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Bed Bath and Beyond, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

Bed Bath and Beyond

Transcript of This Training…

__________________________________________________________________________________________________

How to Sell a Product to Bed Bath and Beyond…A Quick Tip!

Hey everyone, my name is Karen Waksman and I’m the founder of a company call Retail MBA. And today I want to talk about getting your products sold at Bed Bath and Beyond!

Now, the reason I decided to create this particular segment is because I teach thousands of products companies across the country on the subject of selling to retailers and people always ask me about Bed Bath and Beyond. So today I want to talk about some things to think about when approaching a retailer such as Bed Bath and Beyond.

First of all, I love that retailer and the reason I love that retailer is because they are very inventor friendly. They have so many new innovative products that they are constantly putting on their stores shelves.

If you ever walk through a Bed Bath and Beyond, you’ll notice that they have done a really good job at including new innovative products in their stores. So if you do have a product that’s new, interesting, different, Bed Bath and Beyond is an awesome place to explore! Plus it’s a great place to sell gift items.

One thing to think about is that they always have new, really interesting products around their counter area. These are called front-end products or impulse buys.

The reason I mention this is because there is actually a buyer who buys front-end products or impulse buy products at Bed Bath and Beyond. And so the idea behind sharing this with you is that if you have a product that will fit really well around their counter area that’s new, interesting and innovative and potentially has a counter display, then you should absolutely consider reaching out to the front-end buyer or impulse buyer at Bed Bath and Beyond!

Yes, there is a buyer who actually just buys for that specific area of the store. Again it’s called a front-end buyer. So my suggestion to you is if you have a small product that’s innovative and interesting, definitely explore reaching out to a retailer such as Bed Bath and Beyond! This basically means another potential buyer to reach out to at Bed Bath and Beyond!

They obviously sell lots of other stuff and there are so many things I can share with you about selling to this retailer, but most people don’t know that the front-end buyer exists. And by the way, another reason you should care is that these front-end products sell in volume. Either way it could be very interesting for your business…and it’s a quick tip!

Anyways, if you like to learn more about exact steps from start to finish on how to get your products into retailers, such as Bed Bath and Beyond, please take a look at my Retail MBA Training Program.

There’s a link below, actually, it’s a full training course that explains how to get your products into Bed Bath and Beyond and so forth so please take a look at that. It will really support you! Anyhow, I hope you found value in this and please be on the look out for additional training videos that I’ve created on different retailers and how to get those products into different stores. Again, it’s Karen Waksman with Retail MBA and I hope this helps! Thanks so much.

Retail MBA Training Program

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