What People Are Saying
She Got a Vendor Number From BuyBuyBaby in a Week – Her Top 3 DREAM Retailer!
He Got His Product into 1000’s of Retailers Across the Country With Zero Sales Experience or Buyer Relationships!
This Mom Entrepreneur is Now in Major Retailers such as Sams Club, Best Buy, Wal-Mart, Groupon, Toys R Us, Home Depot and Much More!
He Got His Product into Major Retailers such as Fry’s Electronics!
She Got Her Products into Major Grocery Chains and Retailers!
He Got His Products into Wal-Mart Stores!
He Got His Products into Home Depot and Lowes!
Michael’s Stores asked her for a 50,000 Unit Order for Christmas (a week after learning how to sell to retail)!
She Got Her Product into a Retail Chain in Canada!
He is Now in Over 3800 Wal-Mart Stores!
Went to Retail MBA LIVE and got a Wal-Mart Order within a Week!
Wal-Mart Buyer Loved His Product at Retail MBA LIVE!
Candice Shares Her Retail MBA LIVE Story and Her Meeting with Wal-Mart
This Blind Entrepreneur Talks About His Meeting with Wal-Mart!
Lisa Got Her New Board Game into Wal-Mart!
Wal-Mart Buyer Interview and Sharing How She Helped Retail MBA Live Clients During Her Busiest Time of the Year!
Product Entrepreneur Discusses His Experience with Retail MBA!
Successful Online Product Entrepreneur Discusses His Experience with Retail MBA!
International Product Entrepreneur Discusses His Experience with Retail MBA!
Male Grooming Product Entrepreneur Discusses His Experience with Retail MBA!
Cosmetic Manufacturer Discusses Her Experience with Retail MBA!
Consumer Electronics Product Entrepreneur Discusses His Experience with Retail MBA!
“What you've done for your clients is unbelievable....The classes that you are putting together for your audience is amazing! Keep doing what you're doing!!"Richard R., Groupon.com Buyer
“Karen's program is not only incredibly helpful it is also magical. Less then a week after I used her strategies to find buyers I got responses from buyers from both small boutiques and large chain stores.Aaron G, Children's Apparel Manufacturer
I recommend this program to every and any business who seeks to expand their customer base. I plan on using Karen's coaching service in the near future so I can gain even more from her expertise and knowledge and look forward to taking my business to the next level. Thank you Karen!"
“After taking your course and applying what you said I've been able to get a hold of MANY buyers from not just local co-ops, but I've contacted buyers from Total Wine, Neiman Marcus, Whole Foods, and the major gourmet grocery store chains in my area. I just started approaching buyers a month ago and have a great response from nearly everyone that I've reached out too! On a second note, I bought the book "xxx" by the guy that you interviewed in your food product section. In his book he states that a food broker is the most efficient way to sell food products. This is definitely NOT the case for me. Food brokers won't even give me the time of day, but the buyers that I've reached out to using your methods have given me a great response.
Thank you, Karen!”Joe Woerly, Gourmet Food Manufacturer
“Fran Shoe has been approved by Kohl's and Target Corporations as a vendor supplier. Thanks to Karen's Retail MBA Program”Francis, Fran Merchandising (Women's Shoe Manufacturer)
“My products are at Home Depot, Bed Bath & Beyond and Buy Buy Baby!!Marie Ricci, President, Marie Ricci Collection, Inc. – Brand (Baby and Children Product Manufacturer)
I would not have been able to approach these chain stores with confidence, without
Karen’s training program! The Retail MBA training program is a must for any entrepreneur wanting to expand into retail chain stores. Thank you Karen!!”
As soon as I realized I wanted to take my business to the next level, retail, I started doing my research on how to get into retail stores. After watching one of her videos, that same day, I went to Walmart. Now, I am happy to say that I got an appointment with Walmart, and actually sold my product to the giant retail store. I feel like the course helped me a lot and I was actually over prepared. After finishing my presentation at Wal-mart I heard the words that many entrepreneurs can only dream about. The buyer said: “It looks like you have everything we need, we would like your product in our brick and mortar as well as online. Thank you so much Karen for you program and for responding to my emails and helping me with my journey.Oleg Lee, iLeesh Products LLC - His product is now in Wal-Mart! (Gift Product Manufacturer)
Going into my first meeting with Wal-mart, I felt much more confident after using Retail MBA to help structure my presentation. I’ve found that Retail MBA is the most comprehensive guide available about how to get started as a retail chain supplier.Michael, PlateTopper, (His product is now in Wal-mart and many other chain store retailers!)
Crossing the chasm from online sales into the retail market can be a perilous and confusing process. Karen provided insightful, concrete advice that I was able to immediately implement with my own product. Just a few weeks after meeting with Karen I’m now in discussion with some of the largest retailers in the country and was quickly able to secure several substantial retail contracts. I wholly recommend Karen to any serious Entrepreneur trying to bring their product into the retail sector.Ari Akerstein, Entrepreneur
I work for a large retailer assisting vendors to get on the shelf. I wish all vendors heard this before contacting me. Very accurate and valuable information. Thank you!Beth, Retailer
Karen’s information is a step-by-step, practical way to find and approach buyers at large retail chains. As a result of using Karen’s find, approach and follow up strategies outlined in her information we have been successful closing several very large accounts!Wes Semuda, Entrepreneur
Although our management team consists of experienced business professionals, we did not have much first hand experience in dealing with buyers in our industry and understanding their expectations. After we started following Karen’s advice, we quickly found our first retail customers for our products. At the moment, we are working on our approach strategy regarding major department stores. Some of the key benefits we have received from the Retail MBA program include:
- By following Karen’s advice, we were quickly able to put together a basic package for potential sales reps and so far we have hired several.
- Analyzing our readiness – It was difficult to say at what point we would be ready to start targeting the large retail chains. Now we basically have a checklist to run through to make sure we are prepared organization and process wise.
- Understanding the differences between different retail groups, e.g. large chain stores, online retailers, boutiques, etc.
- Preparing sales and marketing material
- Following a proven process for identifying and contacting buyers
- Saving a ton of time and effort by getting things done right the first time.
Amazing course (Retail MBA). A gold mine. I feel 1000x more confident in navigating this process now. Thank you so much!Dave
I am on module 4 as we speak. All I have to say is BRAVO Karen!Sean
I can’t get enough of your FANTASTIC course. I love it so much. I can’t wait until I am armed and ready to face all the big box stores with you as my captain.
I’m only in Module 2, but I can already tell that Retail MBA is a great investment. Glad I found you! Retail MBA Rocks!Mike Bowen
I’d like to thank you for putting together such a detailed, easy to follow program. I’m 5 videos in and loving every one. I think your program will be the final piece to help me reach my goal.Sal De Paola, The Paint Brush Cover (Shark Tank Winner!)
As an entrepreneur and inventor approaching major retailers for the first time, I found the expertise and resources Karen Waksman’s information provided to be the perfect fit for our company’s needs. A good business needs a plan; a business plan to get started and keep things on track, a marketing plan to focus your efforts and drive response, and a key resource we had been missing, a distribution plan for entering retail channels and placing our product. We had been missing it simply because we did not know where to begin. This area was not the expertise of our existing management team. I recommend Karen Waksman’s information as the preface to the formation of anyone’s retail distribution plan – take the step and bring the retail expertise you need into your management team now. Karen’s information will give you the experience, tips, and resources it would take years to build and she teaches you exactly how to apply the steps to your product. This is the BEST first step On The Ball Fitness, LLC could have taken toward the success of launching our products in retail stores. Thanks again Karen.Nicholas Fares, Entrepreneur
Just wanted to let you know that I have listened to Modules 1 through 8 of the Retail MBA program so far on my iPod while driving. I am so happy with the content, you have me so excited. There is just no way I could get all this information by trail and error in my life time. Thank you, thank you!!Johnny, Entrepreneur
I have been following Karen for a while and Love, Love, Love all her knowledge. My product is ready for retail, but before I approach buyer’s I’m starting this course. I want to be prepared as much as possible and I know this is the course for me. I am soooooo ready!!! Thank you, Karen for sharing all your knowledge!Maria Casarez, Entrepreneur
Everything you say is GOLD! Love your work!Jorge, Entrepreneur
…Her information is a must-have for entrepreneurs making, manufacturing and wanting to sell their new product or invention to retailers. Karen’s snapshot of the retail matrix is an absolute winner! Definitely two thumbs up!Stephen Paul Gnass, Executive Director, National Congress of Inventor Organizations
Karen Waksman opened her training by stating, “I’m here to empower you” and did just that! In an hour and a half I was given the answers to questions I had been struggling with for six months! Her “keys to success” have given me the insight and courage to get my product on retailers’ shelves and start making the money I have always dreamed of!Sheila P. Barry, CEO, SC Creative Innovations, LLC
Karen provided an excellent training and was totally open when sharing her extensive knowledge. I highly recommend!!Martin Jacobs, Inventor
I really feel that you love what you do and that you are genuine in wanting us to succeed with our product. Leading us through the catacomb of retail marketing in easy to understand steps…Bobi, Entrepreneur
If I had to describe Karen Waksman’s information in one word it would be Revolutionary! Karen takes you through the complicated and bewildering world of getting a product into the big chains and breaks it downs in a way to make it seem like child’s play. If you go through normal channels to get your product into the big stores, the odds are probably better than 99% that your project will be a dismal failure.Gary Jones, Entrepreneur
Karen’s easy to read, friendly style gives you the confidence to go about selling your product the right way. What she has done is nothing short of the cracking of the DaVinci code of the retail marketing world. I’m not big on testimonials, but I had to write one for this book; I can’t wait to apply the principles and strategies outlined in this ground breaking revelation.
I had the opportunity to hear Karen Waksman speak at a short introduction class. If you have any kind of product you intend to sell to a lot of people, YOU NEED TO KNOW ABOUT KAREN WAKSMAN! It’s that simple….the information she passes on is incredibly important and valuable to any business starter who wants to know how to sell his products to retailers. She has all the insiders information you’ll need to know to make it happen….and it is a lot easier than you think. I would highly recommend listening to her at a lecture…..buying her information….reading her material on the web…or any other way you can expose yourself to the information she shares…DO IT!…it’s priceless!Gabriel Dan, IDSA.org
I highly recommend Karen Waksman for your business needs. I have worked with Karen to develop the packaging for my new product. She was very upfront with her suggestions and provided me the feedback that I needed to go to print. I found Karen to be extremely knowledgeable and professional.Vicky Reinke, Owner – Final Touch by Design
Karen Waksman’s information is full of practical and effective real-world selling strategies that you can put to use right away. Very well-organized and easy to follow. I highly recommend this information!Ray Tom, President Winning Goal Products, LLC
The information in Karen’s course is really powerful! I’ve been searching for something like this for 2 or 3 years. Karen’s database of retail chains gave me markets I hadn’t considered and made me aware of just how enormous the chains are. As soon as I learned Karen’s “secret” I started making progress with our products; and realized why my previous attempts were all wrong. With this knowledge I now see product possibilities I had never considered. It’s exciting!Larry Seaman, www.streammaps.com
Thank you for speaking to Inventors Alliance on Saturday. You did an amazing job! Many attendees told me that they thought your talk was was very informative. They said things like, “ wow, she was great, where did you find her” and “this has been a very informative meeting, Karen was fantastic”. Thanks again you for taking the time to teach independent inventors how to sell their ideas. Your welcome back anytime!Andrew Krauss, President, Inventors Alliance: Educating Inventors Since 1993
Karen has delivered what she says. Her formula she spells out in her information is simple, straight forward and smart. With almost a decade of experience behind her, she has outlined a plan that makes sense. I highly recommend her information. The cost of this information is a drop in the bucket compared to what you will walk away with.Jeff Freed, www.alwaysinventing.com
Karen’s presentation on selling to stores impressed me so much, I now consider myself one of her biggest fans! In a short two-hour talk, she gave us tons of practical do’s and don’ts on how to sell our products and inventions to huge retail chains. I never in my life thought I would endeavor to do such a thing this early on in my business, especially since developing products is still very new to me. But now I am incredibly inspired, and after reading her infomation I know I’ll feel prepared enough to jump right in and join the big shots!Kristin Rose, PhD, Founder, Rose Edge LLC www.roseedge.com
Karen is a wonder to listen to. Her informative style and enthusiasm was a sheer delight to be a part of… The information she supplied saved me time, money and confusion.. I applied just one of her suggestions and had a new idea of how my product would fit on the shelf in a large retail chain. Thanks Karen! Your information is priceless.Pat Horacek, CEO of Cypress Sports Applications.
After attending Karen Waksman’s seminar, I was able to immediately use the information she presented to help “get my foot in the door” with several purchasing agents… great info!Dave Bakke, Co-Inventor, Global Span Products
Thank you on behalf of the entire Sacramento Chapter of the Inventor’s Alliance. Your presentation was informative and gave us a wealth of information. In fact, our Veteran Inventor said that you inspired him so much that he is now going to approach the big box stores! Hopefully, you will return to our group once a year. We know that the market is always evolving and we need to keep up.Ed Silva, Inventor’s Alliance Sacramento Chapter
Karen and her information are an invaluable resource for any entrepreneur trying to get their product into the retail world. They offer a wealth of great strategies, tips and other information on the entire process of getting a product sold through any and all retail channels. Highly recommended to all entrepreneurs!Brian Krieger, www.minnalife.com
Karen is a force of nature; her insight, experience, enthusiasm and knowledge of the field are invaluable to anyone contemplating selling their product through major retailers. I learned more from one of her one hour presentations than through many days of my own research and self-study.Chuck Lamprey, Entrepreneur
Karen’s course was great! I didn’t have any idea how to market my product, but after studying her information, I now have all the tools I need.Amy Puls, Ideas By Amy, LLC
Wow, so helpful! Didn’t realize the detail involved in selling to a chain but you’ve really made it easy to understand and I don’t feel as intimidated and overwhelmed. Thank you…Wilder, Entrepreneur
You are really inspiring me. I feel like I can really do this. Thank youCheryl, Entrepreneur
Evaluations of the class by the students have been excellent. She’s received 5 Star Ratings from her students who specifically commented on Ms Waksman’s knowledge of the topic; her ability to explain the concepts clearly to entrepreneurs; and their impression of her being approachable. I am impressed by her ability to connect with an audience in a very sympathetic and straight-forward manner.Gary Marshall, www.SBA.org
Karen Waksman gave an outstanding talk on “Selling Your Inventions to Retailers,” in my Stanford University graduate mechanical engineering course called the Design and Manufacturing Forum. It was the first talk of the Spring quarter series and it was a great hit. Karen is an expert in this subject and it showed in the quality of her presentation and in her answers to the many questions raised from the audience. It was the best way I could imagine to start off the quarter.Rick Reis, Stanford University Professor
Karen Waksman’s training was incredibly insightful and actually broadened my horizons with a multitude of great ideas. Thank you very much!Ruharo, Entrepreneur
I have taken dozens of classes and seminars – all in an effort to grow my business. Karen Waksman’s talk on “How To Sell Your Product, Invention or Craft To Major Retailers” was among the most exciting and inspirational. Anyone with a better “mousetrap” and a dream would do well to listen to her. Getting your product on a store shelf may not be as hard as you think.Art Amor, Amor Imports
It was great having you back speaking at INPEX! I was just going through your surveys and it looks like your class was very well received:
· Very informative
· Excellent topic
· Very useful
· Lots of information
· Best of the show
· Covered critical information
· Good stories and quick tips
People liked your seminar and thought it was full of information and not a sales pitch. So thank you! Have a great summer and we hope to see you next year!Susie, INPEX (World’s Largest Invention Trade Show)
I signed up for the full Monty last Sunday. I have gone through 8 online Modules so far. The moment that believed that the program was worth the $ was about 15 minutes into the first module….GREAT JOB!Marjorie Heidorn, Entrepreneur
Karen Waksman is not only a true expert in her field, but also a phenomenal instructor. Having heard rave reviews about her work, we hired Karen to conduct a webinar series for our members – her sessions turned out to be among the highest rated and best attended by our audience. Our members so enjoyed Karen and her material that we brought her before an even larger audience at the Consumer Electronics Show (CES). While we were not surprised, she was again an enormous hit, and we definitely look forward to working with her as much as possible in the future.Deb Kassoff, Consumer Electronics Association