Sell to Gap Stores & Become a Gap Vendor

Are you interested, in becoming an approved vendor for Gap and selling your products through their platform? If thats the case you’ve come to the place. In this video training Karen Waksman, the founder of Retail MBA will provide you with tips and strategies to consider when approaching Gap as a potential vendor.

What Can I Tell You About Becoming a Vendor for Gap?

Gap is a giant that owns multiple popular brands such as Old Navy, Banana Republic and of course Gap itself. This actually works in your favor because there are ways to enter their ecosystem.

When you approach a chain like Gap one aspect is that if they show interest in your product they will assign you a unique vendor number. This vendor number holds value as it serves as your identification within their system. Allows you to sell directly to them.

It’s worth noting that Gap also oversees Banana Republic, Old Navy and other brands. What many people aren’t aware of is that these retailers often share the systems and infrastructure. Including the vendor number system.

So if you successfully sell your products through Banana Republic and obtain a vendor number from them this same vendor number can also be used for conducting business, with both Gap and Old Navy.
One handy technique that many salespeople are familiar, with involves obtaining a vendor number from one of the chains. They then approach the buyers in retail subsidiaries informing them that they already possess a vendor number. This makes it effortless for them to test the product.

Why would a buyer find this appealing?

Well by leveraging this approach buyers can avoid dealing with paperwork or having to handle anything. Working with you becomes an easy process, which’s something buyers greatly appreciate. They lead lives. Don’t have time for anything that complicates their routine.

It’s worth noting that The Gap places emphasis on quality. If you plan to conduct business under their brand name they will thoroughly inspect your warehouse and manufacturing facility. Their representatives will visit your premises to ensure your capacity aligns with their volume requirements and assess the quality standards.

If you’re interested, in learning how to pitch your products to The Gap persuade buyers to make purchases or even locate buyers there are additional training resources available. You can access a training program on RetailMBA.com.

Additionally, you may want to explore the Retail MBA training program offered by Karen Waksman. During the weekend you’ll gain an understanding of how to communicate with potential buyers and persuade them to make purchases at various prominent retail establishments.