Sell to Tractor Supply Co & Become a Tractor Supply Vendor

Hey everyone I’m Karen Waksman, the founder of Retail MBA. Today I want to talk about how you can sell your products to Tractor Supply Company. If you think your consumer product would be a fit, for their stores or website this training will give you insights on how to approach Tractor Supply Company. So lets get started with todays session.

Tractor Supply Company is a known retailer with 2,000 stores under its belt. This means they have a lot of buying power in the market. It’s important for me to talk about these types of chains because many of you may not know about the opportunities they offer. Tractor Supply is a company that focuses on home improvement, agriculture products, lawn and garden supplies, livestock care and even clothing and footwear. They cater to a range of customers. Offer various product categories.

Tractor Supply Vendor

One thing you should consider when becoming a vendor for Tractor Supply is their product range. Currently around 15 of their stores offer products that are unique to their region. As a vendor you have the opportunity to sell your products at a level, to Tractor Supply.

Tractor Supply offers an opportunity for you to connect with their buyers through our training program called Retail MBA (more details below). This program provides guidance on how to approach, pitch and sell your products to corporate buyers. By establishing a connection, with these buyers you can potentially secure a deal where they purchase your products for all of their stores.

In addition to buyers Tractor Supply also has buyers who specialize in selecting products for specific areas. Similar to retailers like Walmart Tractor Supply relies on these regional buyers to streamline the buying process. These regional buyers focus on finding products that are suitable for their designated areas. This means that if your product is well suited for a region due to factors, like weather conditions or other considerations you have the opportunity to sell it on a scale by targeting select stores in that region.

Tractor Supply Website

It’s worth noting that Tractor Supply also excels in sales. They have a team of buyers who curate products specifically for their digital platform. It’s important to keep in mind that the preferences and requirements of buyers may differ from those of regional buyers. While physical stores often require hands on inspection of products before making purchasing decisions online platforms can accommodate a variety of items.

If your product isn’t suitable, for their stores they might still be interested in selling it through their platform. This will not give you access to a customer base but also increase the chances of eventually having your product stocked in their physical stores.

Product Category

Tractor Supply is well known for its pet products and lawn and garden tools. They also have a range of home goods. If you have products in these categories it’s worth considering Tractor Supply as a retailer. Don’t underestimate the opportunities that retailers like this can offer. Tractor Supply takes pride in their brands, which presents an intriguing opportunity for vendors. You can potentially become a Tractor Supply Vendor under their brand name with the retailers name appearing on the packaging of your own. Retailers often buy products from vendors. Repackage them under their brand name providing instructions on how to obtain appropriate packaging to maintain a consistent look across their exclusive product range. While affordability and scalability are prioritized for these brands it can be an avenue, for vendors who are willing to forego having their name on the packaging. Remember that this decision ultimately depends on your business goals and personal preferences.

It’s important to mention that different retailers may require approaches. You have the option to sell your product exclusively under one retailers brand while also selling it under your brand through another retailer. This flexibility allows you to explore revenue opportunities and customize your approach, for retailers.

If you’re interested in learning more about selling to retailers feel free to check out the Done For You Services or Do It Yourself Options available, on Retail MBA. Thank you!