How to Sell to BI-LO Stores and Become a BI-LO Supplier

Learn what you need to know to become a Bi-Lo Supplier

The reason I decided to create this particular training is because I create a lot of trainings related to selling to retail. I like to talks about different retailers that are maybe more obscure, maybe most people don’t know about them, and so forth. My goal here is just to help you make money and tell you about opportunities with retailers, and teach you how to become a vendor.

Learn the strategies on how to sell to Bi-Lo Stores

Some of you may have a great food product, you want to get into retail chains, you want to go after groceries, but you’re only thinking about maybe the retailer in your local area. If you know about more retailers that are looking for new products, then you can expand your bottom line and start going after bigger stores, and more opportunities, and so forth. If you knew how many opportunities there were in the world to sell your product, you would never think twice, or worry about selling to Bi-Lo.

Bi-Lo Supplier Why Sell to Bi-Lo Stores

Let’s talk about Bi-Lo. Bi-Lo is a retail chain, grocery chain, and is responsible for 180 stores. They’re in the southeast region, so it’s a grocery chain in one region. Again, it’s likely some of you might not have heard of them. If you have a food product, one thing that I could tell you about Bi-Lo grocery stores is that generally they are always looking for new and interesting products.

Once you become a Bi-Lo supplier they will buy more types of products from you

For example, if you are going to go after grocery stores and you created, say, some barbecue sauce, or whatever it is that you’ve created, make sure that your product would pop off the shelves. This means your packaging is good and stands out. Packaging is really important for these grocery chains, because you’re dealing with so many similar products. You really want to make sure that your product stands out in stores, and that’s really, really important to think about.

The most common way to sell your product in Bi-Lo Stores

With grocery chains they tend to buy on a national level, sometimes regional, and always local, because they’re dealing with perishable goods. 

If you have a food product, sometimes you could literally go and sell to the local store manager, and get your product into the stores verses other retailers where you only can go to the corporate buyer who buys for all of their stores. 

For example, the national buyer usually buys for all their stores. Regional or local buyers usually buy on a regional or local level.

The advantage of becoming Bi-Lo supplier

With grocery, because they deal with a lot of perishable foods, they tend to have local buyers as well. That’s great for you because you could, again, you could conceivably get in your car, go to the store, and let the store manager know that you have this new product that you’d like to sell to Bi-Lo. That could be a possible way to get your product into one or more of their stores. Then you can grow store by store and so forth.

Want more ways to sell to Bi-Lo stores?

Now, there are very specific ways on how to approach retail stores like Bi-Lo and what to say to retailers to get them to buy, so this video is just a short video giving you some ideas about the fact that they do buy locally, and so forth. My recommendation is if you do want to learn more about how to get products into stores, please learn more.