What should I include in my retail chain pitch?
When it comes to pitching your product to retail chains, it’s important to know what to include in your pitch. In this short video training, we will discuss some key tips and strategies to consider when reaching out to retail buyers.
The Importance of Your Money Story
One of the most crucial elements to include in your retail pitch is your money story. This means proving to the buyer that your product will make them money. While many people tend to focus on the product itself and its features, it’s essential to highlight your sales and revenue achievements. If you have been selling your product for a while and have a significant number of units sold, make sure to share this information with the buyer. Retail chains are interested in products that have a proven track record of generating sales and profits.
Showcasing Brand Awareness
Another aspect to consider when discussing your money story is brand awareness. If your product has gained recognition through media appearances or endorsements, such as being featured on the Today Show or HSN QVC, it’s important to mention this to the retailer. This demonstrates that your product has already been seen by a large audience, which can be very appealing to a buyer. It shows that there is already a level of interest and demand for your product.
Building Trust Without Proof of Sales
If you don’t have concrete proof of sales, there are still ways to convince a buyer that your product will convert. For example, if you have sold your product online, you can provide evidence of positive customer reviews and ratings. Buyers are interested in products that are well-liked by consumers, so showcasing positive reviews can help build trust and confidence in your product’s potential.
Chain Stores Pitch
In summary, when pitching your product to retail chains, it’s important to focus on your money story and how your product will generate profits for the buyer. Highlight any sales achievements, brand recognition, and positive customer reviews to demonstrate the potential success of your product. Remember, if you need more guidance on how to effectively reach out to buyers and create a compelling pitch, Retail MBA offers training and coaching programs to help you scale your business.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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