How to Get Your Product in Stores

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Selling your product through chains presents an opportunity to expand your reach and increase sales. However there are aspects of selling in chains that often go unmentioned. In this video training, we will guide you through five factors that you should be aware of to effectively sell your product in retail chains.

1. Explore the Stores Before Engaging with a Buyer

Prior to approaching a buyer from a chain it is vital to visit their stores and familiarize yourself with their products and store layout. Buyers appreciate when you demonstrate an understanding of their business and how your product can seamlessly fit into their stores. By exploring the stores you can gain insights, into any gaps or opportunities where your product can make a difference. This attention to detail and dedication, to their business will greatly impress the buyer during your conversation.

2. Familiarize Yourself with the Retailers Resource Center

When selling to chains it’s crucial to recognize that there are requirements and processes that must be followed. Before meeting with a buyer invest time in researching and acquainting yourself with the retailers Resource Center or vendor portal.
Here is where you can find all the information, about what the retailer needs, including things like packaging, pricing and liability insurance. By taking the time to understand and address these requirements beforehand you can show the buyer that you are well prepared and genuinely interested in doing business with their company.

3. Don’t take it personally if your product gets rejected. 

It’s essential to remember that a rejection doesn’t necessarily mean they have no interest in your product. There could be factors involved, such as timing, circumstances or even a change in the buyers position. Of feeling disheartened by rejection view it as an opportunity for growth and improvement. In the industry buyers often switch jobs. What may not work for one buyer today might work for another buyer in the future. Keep persevering. Continue seeking out the people who will appreciate your product.

4. Familiarize yourself with the retailers way of communicating.

 Successfully selling to chains requires understanding their requirements and preferences. Each retailer has needs. Wants when it comes to products they stock on their shelves. Invest time, in learning how to effectively present your product to retailers by focusing on aspects that resonate with them.
To improve your chances of grabbing their attention and securing a deal it’s important to avoid approaches and tailor your communication to address the needs and interests of your audience.

5. Don’t solely depend on sales representatives

While it might seem tempting to hire sales reps to handle everything for you it’s crucial to remember that nobody will be as invested in your business as you are. Establishing a partnership, with a chain takes time and effort and relying solely on sales reps may not yield the desired outcomes. It’s valuable to educate yourself about the industry and understand the process of selling to chains. Consider opening at one account yourself to gain experience and establish credibility in the industry. Moreover exercise caution when hiring sales reps by conducting diligence to ensure they have the capabilities necessary for delivering the results you need.

How to Successfully Place Your Product in Stores
Selling your product through chains can present opportunities; however it requires meticulous preparation and a deep understanding of the retail industry. By visiting stores familiarizing yourself with retailer requirements not taking rejection personally learning their language and avoiding overreliance, on sales reps you can significantly enhance your chances of effectively placing your product in retail chains.
Just keep in mind that achieving success, in the industry requires dedication and hard work. Its definitely possible with the right approach.

If you’re interested in learning more about approaching, pitching and selling to retailers we have a webinar coming up specifically focused on how to sell your products to box chains. You can find the link to the webinar below. Also check out retailmba.com/free for information and access, to our webinar replay option. Feel free to stay connected with us by commenting, liking and subscribing for insights. Thank you for your time!