How to Sell Retail – What NOT To Do

Hello everyone Karen Waksman here the founder of Retail MBA. Today. I want to address a commonly asked question during my workshops and classes: How can I secure placement for my product in a chain store?

However before we dive into that topic lets’ first discuss what you shouldn’t do as it is actually a more important question to begin with. When companies have an outstanding new product. Their initial inclination is often to approach a major chain store such as Bed Bath & Beyond. They make contact with the front desk and express their desire to stock their product in store. At first glance this seems like a logical step to take doesn’t it?

Vendor Department

Unfortunately what typically ensues is redirection to the vendor department tasked with handling vendor requests and inquiries. At this point. They are usually provided with access to a section on the stores’ website or given a phone number for further communication. The vendor department necessitates the completion of specific forms about your company; moreover. These forms often feature detailed questions. Some chain stores even employ extensive forms that require significant information.

This poses a challenge: When you follow this protocol and submit your information to the vendor department. You become just another submission among thousands of others. How can you set yourself apart from this ocean of applicants?

Getting Feedback

Additionally obtaining prompt feedback becomes crucial in order to discern any interest from the chain store; waiting several months or even up to a year for responses is not ideal by any means. Instead of purely adhering to standard procedures. There are other viable options that facilitate quicker product placement in stores.

Many individuals are unaware of such alternatives and simply assume they must go through the usual route involving the vendor department; however it is essential knowledge that faster outcomes can be achieved by bypassing this process altogether. Heres my recommendation: Avoid rigidly sticking to protocol! Directly contacting the buyer responsible for making purchasing decisions at these chain stores is key. And its important to know how you can effectively find buyers’ names and contact information along with efficient pitching techniques.

How to Sell in Retail

Keep in mind that there are alternatives beyond involving the vendor department relying heavily on them may not always yield desired results so contacting buyers directly can truly be a game-changer; a strategy worth considering. It is crucial that I emphasize the highly recommended course of action which is following my program if one intends on maximizing their chances of success. Retail MBA proudly provides comprehensive training as well as guidance instructing individuals on how best they can approach, pitch, and ultimately seal deals with retail chains adding real value by imparting knowledge of effective strategies and techniques essential for navigating this unique landscape succinctly revealing ways thus ensuring one accomplishes their set goals successfully.

If expanding your understanding intrigues you please visit our website at retailmba.com where detailed information regarding our services await whilst complemented by supplementary videos available concerning said matter all created with utmost dedication aiming towards an overall enhanced experience.

Before concluding- know that it’s only fitting ending by genuinely wishing each viewer nothing short of triumph accompanied by profound pleasure provided through this insightful piece of information having immense potential when applied properly; thank you for watching and remember great content from Retail MBA is soon to follow.