How to Sell to Boutiques & Become a Vendor for Boutique Stores

If you become a Boutique vendor it is a tremendous opportunity for your business

Today I want to talk about how to sell your products to boutiques. People always ask me:

“Some companies don’t want to sell a major retailers. They want to really grow their business, with the smaller retailers like boutiques instead.”

How to start selling to Boutique stores

Boutiques are so much easier to sell to than major retailers. Because, the owner of the store where the store manager is the buyer and it is usually just 1 or 2 stores that they own. It’s now complex like selling in a major retailers where buyers buy millions worth of products and there’s things need to know about selling in major retailers.

How much you can sell to Boutique stores

But, with this small boutiques. It’s pretty clear that they don’t buy that many units of product for their stores. The good news is that they have the ability to price their product little bit higher than the major retailers. It’s more of an experience for the customer. It’s a nice business where people who wanna have consistent steady business and for that can be very nice for people those just sell the boutiques.

The way people make money in boutiques

They’ll start with one or two or three in their local area. They grow their boutique business and in the volume a boutique that you sell to is where you make the real money. Because you get thousands of accounts you can really excel and grow exponentially. 

The real money is in the volume of number of a boutique that you sell to. 

If you think you’re gonna get reached up just with one boutique, it’s probably not going to happen. But, selling two or more boutiques it would be essential to your success in making real money and some people just a huge business selling them in boutiques and then they never even think about the majors . And some people sell on boutiques and then they grow. And some people start major in the major small retailers in so you can choose whatever you want for your business but if we’re talking about boutiques the bottom line is that “It’s much easier to deal with”.

I would recommend to you initially learn what it takes to sell to boutique

 I say that not because I teach training but honestly I’m a believer in that because, your initial clients will tell you so much about how to prep your products for boutiques throughout the country and the world for you to be a business owner solely reliant on a sales rep to go sell for you. You don’t get your full understanding of what your customers really want. 

• How you package your product,
• How you prepare your product
• How you should price your product

The people who really care about their business, or the people who are more successful in boutique business usually start out doing some of the legwork and then they kind of hand it over the sales reps and they focus on making excellent products. Knowing what their customers want because they experienced it, they were first out there.

Once you become a boutique vendor other boutique stores will accept your products

For those who hate selling it’s the worst thing you want to hear but honestly with boutiques it’s so much easier. It’s really not complex just have to understand what to say to them and ultimately how to get them to buy. But once you get your pitch going and get it right you can duplicate that over and over again with other people and you might actually learn a skill or two that would be successful and supportive for you in all aspects of your life. The people usually like hates sales start getting kind and decent at it. You know they actually learn you know there’s some cool things that they learned along the way.

My recommendation is to start working locally in your area

 Start learning your business locally. Start trying to sell to the boutique owners initially yourself. Just to get a feel for how things go what they’re saying about your product.

This isn’t a permanent thing, close a few deals down and then start handing it over, but during that time my recommendation is to really understand your audience. Before you even sell the boutique owners.

First recommendation is to go to those stores and boutiques in your areas

Bring a pen and paper walk around seeing where your product will fit. Where it would  be positioned what you need to change in your display in order to fit for that particular store. Because lot of boutiques expect you to have a little display area for your product. If you don’t have that, you probably would need to go to the stores to see how big the display needs to be. What size it to be? What used to look like. You can take a look at your competitors see what they’re doing make yours look a little cooler better more interesting. The other thing is pricing right so you guys see what pricing is for similar product to yours. Try and emulate that make sure that your kind of in the  normal price range there. First go to several boutiques in your area learn about what’s going on there.

Another thing to think about if you want to sell to Boutiques

Second recommendation is once you do that then you get your product ready to go and then get in your car when you’re ready. Bring your product with you and go there and say hey I’d like to speak to store owner the buyer and so forth. I have this new product and I would love it to show you what I’m up to and have them start on taking a look at the product and so forth.

More ways to get your products into boutiques stores

There’s things to say these boutique owners to get them more interested there’s ways to expedite this process to learn all that their amazing strategies on pitching these guys. I can go on and on about all the things to say and objections you gonna come up with. But the good news is all the stuff is learnable.