consumer electronics category wholesale

How to Sell Your Consumer Electronics Products to Retail Chains


The consumer electronics market is highly competitive. With strategies you can successfully sell your products to retail chains. In this short video training, we will discuss some tips and strategies to help you navigate the consumer electronics category and improve your chances of success.

The Significance of Expanding Beyond Best Buy

When it comes to selling consumer electronics many people immediately think of Best Buy. However approaching Best Buy can be challenging due, to the number of inquiries they receive from product companies on a basis. It’s important to understand that a rejection from Best Buy does not necessarily indicate any flaws in your product.

To increase the likelihood of success it is beneficial to explore retailers that specialize in consumer electronics beyond Best Buy. Retailers like Walmart, Target, TJ Maxx as baby stores and bed bath and beyond present potential options. By diversifying your target retailers you can avoid limiting yourself and enhance your chances of receiving responses from least one retailer. This positive response can create an effect where other retailers become more interested, in your product if they see that another retailer has already shown interest.

Selling Online – A Lucrative Opportunity

If your product looks great in pictures and doesn’t necessarily require customers to physically interact with it before making a purchase you might want to consider selling it in the market. Online sales can be highly profitable, for consumer electronics that are often bought virtually.

It’s worth noting that chain stores have buyers for their stores and online platforms. For instance, Best Buy has a buyer for their brick and mortar stores well as bestbuy.com. These buyers have priorities and considerations. While store buyers focus on packaging and other factors relevant to in store experiences online buyers prioritize visuals, presentations and other elements to the realm.

Expanding your presence with retailers can significantly increase your revenue streams. Setting up accounts with retailers can create a consistent flow of income. Furthermore keep in mind that customers who shop at one retailer may not necessarily shop at another offering opportunities to tap into customer bases.

Exploring Alternative Sales Channels

In addition to chains and online platforms there are other sales channels worth exploring for your consumer electronics products. One option is selling through Groupon. Although Groupon may potentially phase out its goods division in the future currently it provides access, to an audience and market that you can effectively utilize.

Attending consumer electronics trade shows is essential, for staying up to date with the market trends and connecting with minded individuals. These exhibitions offer insights into pricing, customer preferences and opportunities to network with distributors and representatives. While attending these shows can be costly there are strategies to virtually engage retailers without exceeding your budget.

Seeking Support and Expanding Knowledge

If you’re interested in selling your consumer electronics products in stores Retail MBA provides a range of programs and resources to assist you. They offer webinars where you can learn about sales techniques, what buyers prioritize and strategies to enhance your chances of success. Additionally they provide do it yourself programs, done for you programs, live events, virtual gatherings and master classes designed to help you refine your pitch and establish a brand presence. By making adjustments to your approach and employing proven strategies you can significantly impact your success.

Retail MBA meticulously tests all the methods they teach to ensure their efficacy. They have successfully guided clients in selling their products through channels. To explore their success stories further or learn more about their programs please visit their website at retailmb.com.

In summary achieving success, in selling consumer electronics through chains necessitates an approach that encompasses various elements of the business.To improve your chances of success it’s worth considering options, beyond Best Buy. Selling online can be highly profitable especially if your product photographs well. It’s also worth exploring sales channels like Groupon to broaden your customer base. Attending consumer electronics shows is crucial, for staying building connections. If you’re looking for assistance and advice Retail MBA offers a range of programs to help you navigate the industry effectively.

Transcript Outline for How to Sell Consumer Electronics!

Hey everyone! I’m Karen Waksman, the founder of Retail MBA. I’m here to share insights and proven strategies, for selling consumer electronics in retail chains. Over the 11 years I’ve been teaching product companies from over the world about different approaches to retail sales. Many people have reached out to me with questions about selling products to retailers like Best Buy. In response to this demand for guidance in approaching consumer electronics retailers this discussion aims to provide you with tips and strategies.

These insights come from my experience as a manufacturers representative, where I’ve had the privilege of partnering with retailers and achieving remarkable successes. So lets now explore the strategies that can empower you to approach and pitch your consumer electronics products to chains. When it comes to retailers they have dedicated market buyers who prioritize certain factors compared to in store buyers. Online buyers focus on visuals, presentations, revenue generation, reviews and optimizing product descriptions.

Buyer Budgets

It’s important to keep in mind that online buyers have budgets and requirements. Therefore tailoring your pitch according to their criteria is crucial. Selling your products online can significantly boost your revenue whether through a retailers platform or popular marketplaces, like Groupon. Each retailer has its audience so leveraging their online presence can lead to substantial business growth.
Attending trade shows, in the consumer electronics industry can be incredibly valuable for professionals like yourself. Events like the Consumer Electronics Show offer an opportunity to gain insights into market trends pricing and what buyers are looking for. It’s also a chance to connect with individuals and explore potential partnerships with distributors and manufacturers representatives while staying up to date on the latest developments.

To make the most of these trade shows and ensure results it’s important to approach them. That’s where our team at Retail MBA comes in. We provide programs and support specifically designed to help you succeed in selling your consumer electronics products to chains. Our Retail MBA program offers in depth training on selling techniques tailored for stores.

Understanding buyer preferences is crucial as is leveraging proven strategies for success

Additionally we offer webinars that guide you through the sales process and address common challenges faced by sellers like yourself. Our various programs and classes aim to assist you in developing a pitch and brand strategy that truly resonates with buyers.

By making adjustments to your approach and utilizing these proven strategies you can significantly improve your chances of achieving success when selling consumer electronics in chains. While focusing on retailers, like Best Buy may be a starting point expanding your target retailers will open doors to opportunities.

In conclusion succeeding in the world of consumer electronics retail requires an approach that encompasses various tactics. Attending trade shows is one part of it. It can play a vital role in helping you stay ahead of the game.
To enhance your business growth and reach success it’s beneficial to tap into the market and take part in consumer electronics exhibitions. At Retail MBA we are dedicated, to helping you flourish in the industry by providing the assistance and resources. To explore our array of programs read testimonials from clients. Stay informed, with our latest content please visit our website. I value your presence today. Look forward to supporting you in achieving success.

consumer electronics category wholesale
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Frequently Asked Questions about Selling Your Consumer Electronics Products

1. How do I get my products into Consumer Electronics stores? 

To get your products into Consumer Electronics stores, you will need to apply to become a Consumer Electronics vendor. You can do this by visiting Consumer Electronics’s website and completing an online vendor application. Or you can follow our Retail MBA (https://www.retailmba.com) Training System where we explain how the sales professionals actually sell into these types of retailers! 

If you went the traditional route, the application process typically involves submitting a product sample and accompanying product information sheet (PIS), which should include details on your product, pricing and availability information, and any other relevant information when they ask! 

Once you have submitted your application, a Consumer Electronics buyer will review your submission and determine if your products are a good fit for the company. If your application is approved, you will be invited to become a Consumer Electronics vendor and will be given access to the company’s systems and processes. Unfortunately, if you actually submit your product on their website, they don’t always respond. Or review your product appropriately as they ask you very generic questions about your brand and you don’t always get your products reviewed correctly. We try to rectify this through our Retail MBA Training System as we have time-tested proven methods to getting into these types of chain stores! No experience required! 

To increase your chances of success, it is important to thoroughly research the market and identify a product that meets a specific need or demand. It is also important to demonstrate that you are able to produce high-quality products that offer value to customers and that you have a reliable supply chain. 

Overall, getting your products into Consumer Electronics stores requires a strong commitment to quality and customer service, as well as the ability to meet the company’s strict vendor requirements. With hard work and dedication, it is possible to build a successful partnership with Consumer Electronics and grow your business. Plus you can make millions of dollars with one chain store order. We are here to help as a Retail consultancy if you need help with this! 

  1. How do I contact Consumer Electronics buyers?

There are a few ways you can contact Consumer Electronics buyers:

  1. Use the “Contact Us” form on Consumer Electronics’s website: You can visit Consumer Electronics’s website and use the “Contact Us” form to send a message to the appropriate department. This is a good option if you are not sure which department or buyer to contact. This is also presented in the vendor section of their website. We highly recommend ignoring this route as buyers tend to overlook amazing products on their website through their vendor portal. Which is why the Founder of Retail MBA is the one who created our powerful Retail MBA Training System which unlocks how to approach, pitch and find the Consumer Electronicsers for you to sell to. You can take a look at what we are up to at https://www.retailmba.com.
  2. Do NOT Reach out through LinkedIn: Many Consumer Electronics buyers have LinkedIn profiles, which you can use to connect with them directly. You can search for buyers by name or job title and send them a message through LinkedIn but do not reach out to them this way. Many people suggest this. Buyers despise it when you reach out to them in disrespectful ways. Linkedin is where they post their resumes. Not reviewing products! 
  3. Attend industry trade shows and networking events: Consumer Electronics buyers often attend industry trade shows and other events, where you can meet them in person and pitch your product. There are trade shows for every product category. For instance, housewares products can attend the International Housewares Show! Our Founder, Karen Waksman, has spoken at most of the top trade shows on how to sell to retail chains. These are great shows! Please check out our training on how to utilize trade shows appropriately. We explain what NOT to do when going to trade shows in our Retail MBA Training and Coaching Systems. 
  4. Contact the buyer directly: If you know the name and contact information for a specific Consumer Electronics buyer, you can try reaching out to them directly. You can do this by emailing or calling them, but never through sending them a direct message on LinkedIn. If you go this route, do not annoy buyers. Find out what words to use when contacting buyers to get them to actually review your products! Our systems all teach how to do this in a way that buyers love! We’ve taught well over 100,000 product companies how to pitch buyers with our systems listed on RetailMBA.com.

It is important to be respectful and professional when contacting Consumer Electronics buyers, and to make sure you have a clear and compelling pitch for your product. It is also a good idea to do your research and tailor your pitch to the specific interests and needs of the buyer you are contacting.

  1. What are Consumer Electronics’s vendor requirements? 

Consumer Electronics has a number of vendor requirements that must be met in order to do business with the company. These requirements can vary depending on the type of products you are selling and the market in which you operate. Some of the key requirements include:

  1. High-quality products: Consumer Electronics is committed to offering its customers high-quality products at affordable prices. As a vendor, you will need to demonstrate that you are able to produce products that meet the company’s standards for quality.
  2. Safety and compliance: Consumer Electronics has strict requirements for the safety and compliance of the products it sells. This includes requirements for materials, labeling, packaging, and other aspects of product design.
  3. Reliable supply chain: Consumer Electronics relies on a global network of suppliers to meet the needs of its customers. As a vendor, you will need to demonstrate that you have a reliable supply chain that is able to meet the company’s demand for products. Handmade goods would not make sense to sell to Consumer Electronics buyers – they buy in volume!
  4. Competitive pricing: Consumer Electronics is known for offering its customers epic prices, and as a vendor, you will need to be able to offer competitive pricing in order to do business with the company.
  5. Strong customer service: Consumer Electronics values strong customer service and expects its vendors to provide timely and accurate responses to customer inquiries and complaints.
  6. There is a list of requirements they require listed on their vendor portal. Check out their vendor website and you will find out insurance requirements and more! 

Overall, becoming a Consumer Electronics vendor requires a strong commitment to quality and customer service, as well as the ability to meet the company’s strict vendor requirements. With hard work and dedication, it is possible to build a successful partnership with Consumer Electronics and grow your business.

  1. How do I prepare a Consumer Electronics product submission?

To prepare a Consumer Electronics product submission, you will need to create a product sample and accompanying product information sheet. The product sample should be a physical representation of your product, while the product sell sheet should include detailed information on your product, including its features, benefits, and Consumer Electronics market. Do not randomly send samples to them. Buyers need to request these samples! Otherwise you will usually never get a review process from buyers. 

Here are some steps you can follow to prepare a Consumer Electronics product submission:

  1. Research the market: Before you start preparing your product submission, it is important to research the market to ensure that your product meets a specific need or demand. You should also research Consumer Electronics’s product offerings and make sure your product is a good fit for the company.
  2. Create a product sample: Your product sample should be a physical representation of your product that demonstrates its features and benefits. You should consider creating prototypes or samples in multiple sizes, colors, or variations to give Consumer Electronics buyers a better understanding of your product.
  3. Create a product information sheet (PIS): Your PIS should include detailed information on your product, including its features, benefits, Consumer Electronics market, pricing, and availability. You should also include any relevant images or graphics that will help buyers to understand your product. We explain EXACTLY how to create the best sell sheets for buyers in our powerful Retail MBA Training System listed on RetailMBA.com. 
  4. Review and edit your submission: Once you have created your product sample and sell sheet, it is important to review and edit your submission to ensure that it is accurate and complete. You should also double-check that you have included all relevant information and that your submission meets Consumer Electronics’s guidelines.
  5. We teach you exactly what words to use and how to get buyers to buy in a fraction of the time and cost. Be sure to check out our free webinars listed on RetailMBA.com. We explain all of this in detail! 

Overall, preparing a Consumer Electronics product submission requires careful planning and attention to detail. By following these steps and ensuring that your submission is accurate and complete, you can increase your chances of success and get your products on Consumer Electronics’s shelves. These are just a few random examples of how to prepare a product submission. Our core Retail MBA Training System takes 10 hours to explain what actually will happen to you if you sell to a retail chain. Why? One chain store order can mean 10’s of millions of dollars to your bottom line. The more you know, the better you will succeed. 

  1. What are Consumer Electronics’s private label requirements?

To prepare a Consumer Electronics product submission, you will need to create a product sample and accompanying product information sheet. The product sample should be a physical representation of your product, while the sell sheet should include detailed information on your product, including its features, benefits, and Consumer Electronics market. Again, our Core Retail MBA Training System explains how to create a powerful sell sheet and how to contact the private label buyer and submit your product as would the sales professionals! 

Here are some first steps you can follow to prepare a Consumer Electronics product submission:

  1. Research the market: Before you start preparing your product submission, it is important to research the market to ensure that your product meets a specific need or demand. You should also research Consumer Electronics’s product offerings and make sure your product is a good fit for the company.
  2. Create a product sample: Your product sample should be a physical representation of your product that demonstrates its features and benefits. You should consider creating prototypes or samples in multiple sizes, colors, or variations to give Consumer Electronics buyers a better understanding of your product.
  3. Create a product information sheet: Your sell sheet should include detailed information on your product, including its features, benefits, Consumer Electronics market, pricing, and availability. You should also include any relevant images or graphics that will help buyers to understand your product.
  4. Review and edit your submission: Once you have created your product sample and sell sheet, it is important to review and edit your submission to ensure that it is accurate and complete. You should also double-check that you have included all relevant information and that your submission meets Consumer Electronics’s guidelines.
  5. 6. Branding and packaging: Consumer Electronics’s private label products must be clearly branded and properly packaged to ensure that they stand out on the shelf and are easy for customers to identify. 

Overall, preparing a Consumer Electronics product submission requires careful planning and attention to detail. Why? One order can make you millions of dollars! 

When working with the private label buyer, they will instruct you on how to package using their branding! All of this is explained in our training systems listed on RetailMBA.com

  1. How does Consumer Electronics source products? 

Consumer Electronics sources products from a wide range of vendors, both domestic and international. The company has a team of buyers and sourcing professionals who are responsible for identifying and evaluating potential vendors and products.

To source products, Consumer Electronics uses a variety of methods, including:

  1. Online vendor application: Consumer Electronics has an online vendor application process that allows potential vendors to submit product samples and information sheets for review. This is a good option for small and medium-sized businesses that are interested in selling their products in Consumer Electronics stores.We suggest not going through this route as you could get lost in the process. Find out more by checking out one of our Retail MBA Training systems listed on RetailMBA.com.
  2. Trade shows and industry events: Consumer Electronics buyers often attend trade shows and other industry events to discover new products and meet with potential vendors.
  3. Direct contact: Consumer Electronics buyers may also reach out to potential vendors directly, either through online channels or by attending industry events and networking with other professionals.
  4. Partnering with manufacturers: Consumer Electronics may also work directly with manufacturers to develop private label products or to secure exclusive distribution rights for certain products.

Overall, Consumer Electronics uses a variety of methods to source products, including online applications, trade shows, direct contact, and partnerships with manufacturers. The company is always looking for high-quality products that offer value to customers and that meet the company’s strict vendor requirements.

  1. What is Consumer Electronics’s return policy for vendors? 

Consumer Electronics’s return policy for vendors varies depending on the product and the circumstances of the return. In general, the company has a “no return” policy for many types of products, but may make exceptions in cases where there are quality issues or other problems with the product.

If a customer returns a product to Consumer Electronics that was manufactured or supplied by a vendor, the vendor may be responsible for accepting the return and providing a refund or replacement product. In these cases, the vendor should work with Consumer Electronics to resolve the issue and ensure that the customer is satisfied.

If a vendor is unable to accept a return or provide a refund or replacement product, Consumer Electronics may choose to dispose of the product or return it to the vendor at the vendor’s expense.

Overall, it is important for vendors to have a clear understanding of Consumer Electronics’s return policy and to work closely with the company to resolve any issues that may arise. By providing high-quality products and excellent customer service, vendors can minimize the risk of returns and build strong, long-lasting partnerships with Consumer Electronics. 

We explain how to avoid chargebacks and fees with Consumer Electronics! All listed on our training and coaching systems listed on RetailMBA.com.

  1. How do I become a Consumer Electronics preferred vendor?

To become a Consumer Electronics preferred vendor, you will need to meet the company’s vendor requirements and demonstrate that you are able to produce high-quality products that offer value to customers. You will also need to have a reliable supply chain and be able to offer competitive pricing.

To apply to become a Consumer Electronics vendor, you can visit the company’s website and complete an online vendor application. The application process typically involves submitting a product sample and accompanying product information sheet, which should include details on your product, pricing and availability information, and any other relevant information. Or follow our amazing systems that explain what to do! 

Once you have submitted your application, a Consumer Electronics buyer will review your submission and determine if your products are a good fit for the company. If your application is approved, you will be invited to become a Consumer Electronics vendor and will be given access to the company’s systems and processes.

To become a preferred vendor, you will need to consistently meet the company’s expectations and demonstrate a track record of producing high-quality products. This may involve meeting certain performance metrics, such as on-time delivery, order accuracy, and customer satisfaction.

Overall, becoming a Consumer Electronics preferred vendor requires a strong commitment to quality and customer service, as well as the ability to meet the company’s strict vendor requirements. With hard work and dedication, it is possible to build a successful partnership with Consumer Electronics and grow your business.

 

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

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