Toys Games and Video Products

Are you interested in selling your toy, games and video games products in chains? Have you ever wanted to approach GameStop, ToysRUs.com or any other chain store retailer?

If the answer is yes, then you’ll find value in this short video training, focused on selling Toy Games and Video Games Category products to retail chains. No prior experience is required!

In this video we provide insights on what steps to take and how you can get started today.

Toy and Game Category

Now lets delve into the toy and game category and consider an points. Firstly it’s worth noting that ToysRUs is currently not operational (at least for now) despite some relocations that have taken place. This has resulted in challenges for the toy industry as a whole. Many individuals find themselves having to sell their products through toy stores due to the decrease in chain store presence.

While there has been a shift over the few years, with numerous online retailers emerging it’s clear that the landscape has transformed.As I am speaking to you now things might have changed by the time you get to watch this video. However there have been some shifts, in the toy industry for quite some time now. Specifically the involvement of distributors has altered the landscape.

The reason I mention this is because when you aim to sell your products to retailers those with stores or when extensive market coverage is required distributors enter the picture. These third party companies essentially purchase your products. Then resell them to retailers with their network of sales representatives.

In the toy and game industry there are distributors who cater specifically to this niche market. This becomes especially apparent when there are brands competing for attention. Unlike product categories where distributor involvement may be limited in the toy and game sector there are a plethora of distributors actively operating.

This is largely due to both competition, among corporations and the nature of the toy industry itself which demands a higher level of direct marketing efforts to ensure widespread product availability.
Distributors well they’re basically companies that have a bunch of representatives who go out and put in the effort to promote and sell products. They act as the middlemen, between you and the stores where your product will be available.

Toy and Game Distributors

So for your category it’s more likely that you’ll have to rely on someone to handle the relationship with these stores. In words you won’t directly approach the stores yourself.. Keep in mind that if this happens you’ll have to give a cut of your earnings to these distributors. Typically in the toy business it can range from 10% to 30% depending on the deal you strike with them. So just be prepared for that possibility.

Also remember that this category is highly competitive but quite enjoyable. It’s worth noting that distributors are quite common, in this industry. Your main task would be convincing a distributor to take on your product. Ultimately get it onto store shelves. The process of achieving this might take some time to explain thoroughly. I have videos where I delve into working with distributors and such which could give you an idea of how things work in this industry.

When it comes to toys and games toys there are regulations to consider. The safety of children is a priority and therefore selling toys requires adhering to regulations imposed by health codes and other guidelines. These regulations ensure that the products are suitable, for children of ages and protect them from hazards.

Retailers have their expectations when it comes to selling toys. It’s important to understand their requirements before approaching them with your products.

Additionally obtaining product liability insurance in the toy industry may come at a cost. This is because insurance providers factor in the risks associated with dealing with children’s products. The need for increased safety measures due, to regulations also contributes to the premiums.

Overall navigating through these regulations and considerations is crucial when entering the toy market and working with retailers.It’s not a deal because many people are buying toys children all, around the world. However it’s worth considering some factors.

Advice for Toy and Game Products

One advice I often give is to explore the toy industry’s complexity involving distributors and various owned stores. In this regard it might be beneficial to approach retailers like Walmart or Target for selling your product.

There are retailers out specializing in toy products, including department stores. So it could be advantageous to expand your reach beyond focusing on that industry. For example if you have a game product you can consider approaching GameStop and others. This way you can overcome the competition in one market. Diversify into other types of retailers as well. It’s definitely something considering.

When dealing with a toy product establishing connections and forming associations, with individuals who share interests is crucially important.There are toy industry associations available so you can try doing a Google search to find them and establish connections. These associations can be quite helpful, in expediting your understanding of the industry and your specific category. It’s always beneficial to stay updated on the happenings in your industry especially when it comes to toys as the competition is fierce.

Often these associations provide ideas, strategies and support because they possess knowledge of the industry. I recommend joining your association. Additionally if you’re interested in attending trade shows, the Toy Fair in New York is highly. Offers an opportunity to explore your competition and stay informed about industry trends. It’s definitely worth considering.

Now if I were to provide you with some tips and strategies, for selling toy and game products to retailers it would be essential for you to expand beyond the local toy store in your area. There’s actually an opportunity to make money by selling your products in chain stores that people often overlook.

In fact you can even approach retailers, like Ace Hardware and Michaels Stores to sell your toy product. There are plenty of retailers beyond the toy store industry who would be interested in buying your product. There’s more to discuss about toys and games but if you’re interested in learning how to approach, pitch and sell to retailers I suggest checking out what we have to offer.

We actually provide training at retailmba.com/free. Additionally we have a 90 minute training session where we delve into what buyers care about and explore different ways we can support you if you’re interested. Our support includes events, coaching programs, done for you solutions well as do it yourself programs. All designed to help consumer product brands generate revenue. We’ve had the pleasure of working with toy companies and game companies

So if you’d like to learn more about our offerings please visit retailmba.com. Take a look, at our webinar which is listed on every page of our website.
We constantly produce content so make sure to subscribe and stay connected with us. We regularly share information. I genuinely hope it proves beneficial, to you. Moreover we would be thrilled to assist you with your chains. I am Karen Waksman, Retail MBA and I sincerely value your support. Thank you much.