Licensed Products

Are you an artist or a creator of products who wants to see your merchandise on the shelves of stores? While it may seem like a task with the knowledge and strategies getting your product into retail stores is definitely achievable. In this short video training, we will get into the process of placing your licensed products in any store. To illustrate this we’ll be using the example of a friend of mine who wished to sell his custom playing cards in outlets. Additionally we’ll provide you with some tips and strategies to kickstart your journey, towards getting your licensed products onto store shelves.

Getting Your Licensed Product Into Retail Stores

When it comes to placing your licensed product in stores understanding how the process works is crucial. In my friends case, he obtained licensing rights from Disney. Incorporated their characters into his playing cards. This was done legally. Then came the task of figuring out how to market and sell his product.

Since his cards featured Disney characters he decided to approach Disney Stores as his target for selling. Enough it’s possible to engage with corporate buyers at certain retailers such as Disney instead of dealing with each individual store separately. A highly convenient route if you have aspirations for reaching numerous locations such, as Walmart’s vast network.However there are also retailers who offer the opportunity to sell your products at a store level.

For example, Disney Stores not have buyers but they also have individual stores that can make purchasing decisions independently. A friend of mine recognized this. Took the initiative to visit his Disney Store and have a conversation, with the store manager. He knew what to say and how to approach the situation and the store manager expressed interest in his product when it aligned with their needs. After he successfully got his playing cards stocked in Disney Stores by setting up an account for one store. He repeated this process for stores well.

Similarly Walmart has buyers. Also operates on an individual store level. It’s important to note that you can’t simply walk into a Walmart and expect to get your product placed in that store. You need to complete paperwork through their channels specifically tailored for each store.

Tips and Strategies

Now that you have gained insights into how to navigate the process of getting your product into stores here are some helpful tips and strategies to kick start your journey;

1. Familiarize yourself with the step, by step process of getting your product into stores.
2. Reach out directly to the buyer who handles products to yours.
Getting your product into stores is definitely possible but it requires some knowledge and strategic approaches. It’s crucial to have an understanding of the process involved well, as reaching out to the appropriate buyer who specializes in your specific product type. Additionally it’s important to take advantage of retailers at levels. Regional or national. Who are open to buying new products.

When communicating with buyers it’s essential to use language and choose the words that resonate with them ultimately convincing them to make a purchase. Another important aspect is ensuring you complete all the paperwork required by retailers like Walmart.

If you’re interested in delving into the process of getting your product onto store shelves I recommend checking out RetailMBA.com. They offer time tested and proven strategies on how to market products and have supported people worldwide in their efforts to get their products stocked in stores.

Wishing you the best of luck, with getting your product into stores!