Marketing Retail Strategy

In this short video training, we will discuss the most effective marketing strategies for selling to retail chains. Many people are eager to get their products into their favorite retail chains and see them on store shelves. However, it can be challenging to navigate the process and understand what retailers are looking for. In my experience of selling to retailers for over 20 years, I have found that the best conversion happens when a buyer sees that you have already sold your product into another store. This short video training, will explore why this strategy works and how it can save you time and money.

The Power of Proven Sales

Retailers are naturally drawn to products that have a track record of success. They want to see that a product is converting well and generating sales. If you can demonstrate to a buyer that your product has already been successful in another store, it increases the likelihood that they will be interested in carrying it as well. This is your golden ticket for getting into a retail chain.

Selling Without Previous Sales

Contrary to popular belief, it is possible to get your products into retail chains without any previous sales. Buyers make purchasing decisions for various reasons, including the uniqueness or innovation of a product, the right pitch, or simply believing that it will convert well. If you can convince a retailer to say yes to your product, it can open doors to other top retailers as well.

The Benefits of Getting a Yes

One of the biggest advantages of getting a retailer to say yes to your product is that it saves you a significant amount of money. Instead of spending a fortune on trade shows and other marketing strategies, you can focus on getting that initial yes from a retailer. This not only saves you money but also allows you to get your product into stores faster.

Targeting Obscure Chain Stores

When it comes to marketing strategies for retail chains, one effective approach is to target obscure chain stores. These are the retailers that your competitors may not be considering, but they can serve as a stepping stone to the larger retailers you want to sell to. By securing a yes from one of these obscure chain stores, you can then leverage that success to approach the retailers you truly desire.

Expanding Your Reach

It’s important to note that there are hundreds of major retail chains out there, each with the potential to generate significant sales for your product. By focusing on the obscure chain stores first, you can build a track record of success and use that as leverage when approaching your top choices. Retail MBA offers a comprehensive training system that includes a list of over 350 major retail chains to help you identify the best opportunities for your product.

Other Marketing Strategies

While targeting retail chains is a powerful strategy, there are other marketing approaches you can consider as well. For example, you can explore opportunities with small and midsize retailers or learn how to make money with your consumer product in various ways. Retail MBA provides webinars, live events, and master classes to help you navigate these strategies and find success in selling your products.

Conclusion

In conclusion, the best marketing strategy for selling to retail chains is to secure a yes from a retailer, even if it is an obscure chain store. This initial success can open doors to other top retailers and save you time and money in the process. By demonstrating proven sales and convincing buyers that your product will convert well, you increase your chances of getting your product into stores. Remember, it only takes one yes to start a chain reaction of success. So, focus on targeting the right retailers, leverage your track record of success, and watch your products thrive in the retail market.

To learn more about how to approach, pitch, and sell to retailers, consider checking out Retail MBA’s comprehensive training system. They offer valuable resources and guidance to help you navigate the retail industry and achieve your goals. Don’t miss out on the opportunity to get your products into stores and make a significant impact in the retail market.