Marketing Strategies for Retail Stores

In this short video training, we will explore methods, for marketing your product to retail chains. If you have a high quality consumer product and are seeking to promote it to chains this guide will provide you with insights on how to successfully market and expand your brand presence online.

Marketing Strategies for Online Retail Chains

When it comes to selling your product through a chain there are several approaches you can consider. One option is directly selling your product through the chains website, such as Walmart.com or Walmart Marketplace. For the purpose of this article we will focus on Walmart as an example. These strategies can be applied to retailers as well.

Selling on Walmart.com

If you intend to sell your product on Walmart.com it is advisable to connect with the buyers for curating the websites product offerings. These buyers possess the authority to make purchases for the website, which receives millions of visitors. By having your product featured on their site not do you gain the opportunity for purchase orders but also exposure to a vast audience.

Walmart Marketplace

Furthermore Walmart has introduced Walmart Marketplace—a platform to selling on Walmart.com but, with differences.
To list your products, on Walmart Marketplace you simply need to fill out a form on their site. However it’s important to understand that this is different from selling to a buyer on Walmart.com. While it can be exciting to have your product featured on Walmart.com there are some complexities involved with the marketplace. The products listed on the marketplace don’t come directly from Walmart.com itself; they come from companies that have completed the form on the Walmart website.

When working with the marketplace you won’t receive purchase orders like you would when selling directly to a buyer. Nonetheless it can still be an option for promoting and selling your products through channels especially if you’re interested in generating revenue online. Walmart Marketplace is essentially an initiative by Walmart to compete with Amazon by offering sellers the opportunity to showcase their products on their site. It’s worth noting that Walmart Marketplace charges fees for its services whereas selling directly to Walmart.com may result in gains.

When it comes to marketing your product through chains the approach will vary depending on the retailer and how they’ve organized their online market. If your aim is profitability it’s advisable to explore options like reaching out to the buyer responsible for Walmart.com or engaging with the buyer responsible for physical stores, at Walmart.
Selling your products to brick and mortar stores can be quite profitable as they typically require quantities to be purchased upfront. However if you’re not particularly interested, in stores you can still consider selling through Walmart Marketplace as an option.

It’s worth mentioning that if your product doesn’t perform well on Walmart Marketplace the buyer may choose not to feature it on their website for purchase orders. Ultimately deciding how to market your product to chains is a business decision that depends on your goals and priorities.

There’s a growing trend among retailers to establish their marketplaces in an effort to compete with Amazon and expand their presence. Home Depot and other retailers have followed suit by creating their platforms. This trend aims to level the playing field and provide revenue streams for retailers.

If you’re interested in exploring marketplaces there are plenty of training resources on platforms, like YouTube and blogs. For instance Retail MBA provides training and coaching on navigating the market and selling to retail chains. They offer training series and events that can help you stay ahead of the competition and succeed in either the physical store market.
It’s worth noting that even though the online realm is expanding there are still individuals who prefer to do their shopping at stores. Certain product categories also tend to fare in brick and mortar establishments compared to platforms. It is important to acknowledge and respect the market by taking into account the preferences and behaviors of consumer groups.

To summarize effectively marketing your product through chains necessitates understanding the particular setup and preferences of each retailer. Depending on your objectives and priorities you have options such, as selling on the retailers website or collaborating with their marketplace. It’s advisable to stay attentive, to the growing trend of marketplaces and explore resources in order to remain ahead in the changing landscape of retail.