Micro Center Vendor -

Micro Center Vendor - How to Sell to Micro Center Stores

Micro Center is an American retailer that specializes in consumer electronics products. With 26 stores in 16 states, Micro Center has tremendous buying power due to its large store format. In this short video training, we will discuss the opportunities and challenges of selling to Micro Center and provide some tips on how to approach and pitch your products to this retailer.

The Power of Micro Center

Micro Center’s large store format allows them to buy and test products on a massive scale. Unlike retailers with small store formats, Micro Center has the capacity to purchase and test a wide range of products. This is good news for new and innovative products, as Micro Center is more likely to consider them for their stores.

Hyperfocus on Consumer Electronics

Micro Center is a retailer that hyper focuses on consumer electronics products. This means that they specialize in this product category and attract a lot of competitors. When a retailer hyper niches, it becomes a magnet for all the competitors in that specific category. Therefore, even if you do everything perfectly, there is still a chance that Micro Center may reject your product. It’s important not to take this rejection personally. It simply means that they have seen many similar products in your category and have to make tough decisions based on their market research and competition.

Don’t Give Up

If Micro Center rejects your product, don’t give up on them completely. Instead, consider reaching out to other retailers that may be interested in your product. Look for retailers that sell consumer electronics products but may not be as hyper focused as Micro Center. By diversifying your approach and targeting different retailers, you increase your chances of success.

Private Label Opportunities

Micro Center also offers private label opportunities for certain product categories. This means that you can sell your product to Micro Center without your brand name on the packaging. While this may not be ideal for all products, it can be a lucrative option for competitive markets. By working out a deal with Micro Center, you can still make a profit even if your brand name is not visible on the store shelves.

Conclusion

Selling your consumer electronics product to a retailer like Micro Center can be a challenging but rewarding endeavor. Remember to approach them with a well-prepared pitch and be aware of the competition in your product category. If Micro Center rejects your product, don’t be discouraged. Explore other retailers and consider private label opportunities. With persistence and a strategic approach, you can increase your chances of getting your product into the hands of consumers.

For more information on how to approach, pitch, and sell to retailers, visit our website at retailmba.com. We have over 20 years of experience in getting products into retail chains and can teach you our time-tested and proven formulas for success.

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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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Micro Center Vendor