Natural Products Expo East
![natural products expo east](https://www.retailmba.com/wp-content/uploads/2023/11/natural-products-expo-east-1024x576.webp)
Natural Products Expo East
Natural Products Expo East, Informa Markets’ signature event for natural and organic CPG industry, opened its doors for one final time this month in Philadelphia before its successor event – Newtopia Now – takes over in August.
Newtopia Now was designed to facilitate buyer-brand connections and inventive product discovery. Find out more by clicking here.
Beacon Discovery
Natural Products Expo East in Philadelphia offered global inspired drinks and dips, gourmet baby food products and alcohol-free spirits as product trends to be showcased during its exhibit hall. New and established companies alike displayed products emphasizing wellness, sustainability and health impact through various innovations on display. The event concluded its run Sept 23 at Pennsylvania Convention Center.
The conference offered presentations and panels covering an array of topics, such as the future of food, natural product marketing and consumer demand. Industry professionals spanning retail buyers and executives as well as food and beverage producers presented at this event.
Additionally to general education sessions, exhibitors could take advantage of the Business School to learn from industry experts on a range of marketing and business development topics. This option costs an extra $195 when added to registration for the conference.
Beacon Discovery, first unveiled by New Hope Network at Natural Products Expo West in March and now made its Philadelphia debut, provided an efficient way for retailers and brands to make meaningful connections and navigate the event floor more efficiently. Buyers and sellers could connect based on values such as store ingredient standards. Furthermore, Beacon Discovery can be downloaded by both retailers and brands alike.
This app, developed as a joint initiative between wellness-oriented data company SPINS and HowGood (the world’s leading food sustainability database), helps retailers go beyond what’s on a label to deliver on customer preferences, while simultaneously helping brands attract buyers year-round through customized discovery profiles that highlight mission, ingredients, product details and sales metrics.
Beacon Discovery currently only accepts food and supplement products; however, New Hope Network plans to expand it’s functionality into beauty, cleaning and pet products in the near future. To find out more and register, visit Beacon Discovery’s website – Philadelphia International Airport (PHL) offers convenient transportation links that lead directly to Jefferson Station; both offer convenient ways of reaching the Convention Center!
Newtopia Now
Natural Expo East has long been an influential event in the organic and natural CPG industry, fulfilling thousands of retailers’ product sourcing needs, catapulting emerging brands onto national stages, and forging partnerships between buyers and brands that empower consumers to make conscious choices. But 2023 will mark Expo East’s final year. Instead, Informa Markets’ New Hope Network plans on hosting Newtopia Now as an event dedicated to increasing brand exposure among retail buyers and investors.
Newtopia Now will take place in Savannah, Georgia from August 6-8th 2024 and showcase the future of natural and organic consumer packaged goods (CPG). Each neighborhood at Newtopia Now will showcase natural and organic CPGs with special emphasis placed on health and wellness; food and beverage products designed to support it; companies promoting diversity within natural and organic spaces; beauty/nonfood items that support it; “Glow” which highlights beauty/nonfood items that promote it; “Represent,” which features companies working towards increased diversity within natural and organic spaces; “Glow,” beauty/nonfood items that support healthy glow; “Represent,” featuring companies that promote diversity within natural and organic spaces; Cultivate”, featuring products grown using sustainable agricultural practices; these neighborhoods will help buyers discover brands while cultivate will feature products grown using sustainable agricultural practices; each will create “experiential/memorable moments,” according to New Hope Network.
Attendees will have the opportunity to attend events and workshops to keep abreast of natural and organic CPG trends, insights, and developments from industry leaders. Newtopia Now also gives attendees an opportunity to interact with its technology by participating in virtual demos, workshops, product samples or product samples offered throughout the event.
At Newtopia Now, exhibitors will have the opportunity to connect with over 400 natural, organic, and clean product buyers from across the U.S. These buyers include regional and independent retailers, distributors, health practitioners, food service professionals, as well as buyers looking for innovative products to stock their shelves or expand for good. Furthermore, exhibitors have an opportunity to share their story through presentations, keynote speeches, networking, keynote addresses or networking sessions – as well as share it through presentations, keynote speeches or networking with attendees at Newtopia Now itself! Additionally, an event specific webinar covering best practices will help exhibitors prepare for this show before arriving.
Exhibitor Resources
As an exhibitor at natural Expo East, there are various resources that can help you plan and optimize your experience. Starting with the Exhibitor Service Kit – available approximately five months before the show through registration portal access – which offers an in-depth overview of everything necessary for an exhibit experience, from setting goals and contacting customers to understanding freight charges and ordering booth furniture/carpet. It also contains best practice downloads/articles such as first-time exhibitor checklists and tips on preparing booth and product for exhibit.
Natural Products Expo East 2024 is America’s premiere event for herbal, natural and healthy merchandise. This exhibition boasts several showing groups such as Acai Roots, Bambo Nature and BIO-CAT; plus it hosts stay demonstrations as well as educational classes. Furthermore, sponsorship and advertising opportunities exist at this show.
As well as trends, the show showcases innovations within the industry. For example, it focuses on the rise in interest for alternative beverages to coffee like yaupon tea from brands like Yaupon Brothers American Tea Co. and Catspring Yaupon and yerba mate from Machu Picchu Energy and Guayaki; mauby tea made from Caribbean tree bark is also shown off at this year’s show.
Informa Markets’ New Hope Network hosts Expo East each year. 2023 will mark its last show as Expo East as they introduce Newtopia Now with a smaller format focused on tailored and meaningful buyer/brand interactions as well as connecting consumers with those behind the brands they purchase from.
Harvest Festival provides attendees with an informal atmosphere in which to meet with exhibitors. Not only is this free for all exhibitors, but local restaurants will provide food and beverage.
Attendee Resources
Make the most of your Expo East experience whether in-person or virtual with our numerous resources to make your visit enjoyable and productive – from food trucks to educational sessions, we’re here with everything you need to have an excellent visit!
Center City Philadelphia’s Pennsylvania Convention Center can easily be reached via car, regional rail at Septa’s Jefferson Station or bus. A comprehensive list of transportation options can be found on our Travel page.
This year at Expo East we’re providing you with an even faster way of conducting business. Digital badges will be sent out prior to the show and allow you to bypass registration lines on site. In addition, you can access your attendee profile and schedule meetings through Beacon Discovery app before even arriving.
At New Hope Network, we are delighted to offer an exhibitor matchmaking program at no cost! We connect exhibitors with buyers from leading retailers, distributors and health practitioners looking for natural and organic products for their shelves. Take advantage of this exclusive opportunity today by registering as an exhibitor!
Join industry leaders for a day of education to discover the latest market trends transforming the marketplace, from sustainable sourcing and supply chain management, social responsibility, inclusion and wellness – this session will cover all of our sector’s latest innovations!
This year, new for Expo Hall attendees is a series of “State of the Industry” keynotes to provide attendees with an in-depth view of current product categories like natural and organic foods, clean beauty, supplements and more. Speakers include Kathryn Peters from SPINS EVP of Strategic Initiatives; Carlotta Mast from New Hope Network SVP Carlotta Mast; Nick McCoy, Whipstitch Capital’s Managing Partner Nick McCoy as well as other industry professionals.
Reach influential buyers at the industry’s premier natural and organic tradeshow. Engage directly with influential changemakers at the Innovation Experience, hear from industry experts in classroom discussions, and build lasting business relationships at an event where doing business comes naturally
Step-by-step training on how to sell to retail chains!
We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com
Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
Here are 5 Easy Ways to Work with Us:
1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!
2) Retail MBA Year Long Coaching and Training System – Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!
3) Masterclass Intensives – Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!
4) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!
5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!
![natural products expo west](https://www.retailmba.com/wp-content/uploads/2023/11/natural-products-expo-west.jpg)
Check Out Our Additional Blog Posts Here:
![retail terms](https://www.retailmba.com/wp-content/uploads/2023/12/retail-terms-300x169.png)
Retail Terms
Retail Terms – What are the payment terms typically offered by retail chains? Click Here to Learn More!
![Retail Vendor](https://www.retailmba.com/wp-content/uploads/2023/12/Retail-Vendor-300x169.png)
Retail Vendor
Retail Vendor – What are the common mistakes to avoid when selling to retail chains? Click Here to Learn More!
![](https://www.retailmba.com/wp-content/uploads/2024/02/Holiday-Products-Wholesale-How-to-Sell-Holiday-Products-to-Retail-300x169.png)
How to Sell Your Holiday Products to Retail Chains
New Training on How to Sell Your Holiday Products to Retail Chains
![](https://www.retailmba.com/wp-content/uploads/2024/02/Why-Buyers-Dont-Want-Your-Product-at-Retail-300x169.png)
![](https://www.retailmba.com/wp-content/uploads/2024/02/Ulta-Beauty-Vendor-How-to-Sell-to-Ulta-Beauty-Stores-300x169.png)
Ulta Beauty Vendor
Ulta Beauty Vendor – How to Sell to Ulta Beauty Stores. Click Here to Learn More!
![Retail Strategy](https://www.retailmba.com/wp-content/uploads/2023/12/Retail-Strategy-300x169.png)
Retail Strategy
Retail Strategy – How do I handle negotiations with retail chains? Click Here to Learn More!
![natural products expo east](https://www.retailmba.com/wp-content/uploads/2023/11/natural-products-expo-east-1024x576.webp)