Publix Super Markets Suppliers – How to Sell to Publix and Become Their Supplier!

New Training on Publix Super Markets-How to Sell to Publix and Become Their Supplier!

Hey everyone this is Karen Waksman, founder of Retail MBA. And today we’re going to be talking about how to sell to Publix Supermarket. So if you have a great product that you think should be in their store shelves, this little training segment will walk you through some quick tips and strategies on how to get started today. And also just things to think about when selling to grocery chains like Publix.

So I’ve taught tens of thousands of product companies across the globe on how to get your products on retailers and if you have a food product and you want to sell to grocery chains, Publix comes up. So that’s why I created this segment as well. So let’s talk about Publix. Publix has over 1249 retail locations currently. That is tremendous buying power. One order from them can mean millions of dollars for your business and your bottom line if your product gets put in their stores and it sells and so forth. The reorders and so forth can be tremendous for your business.

Grocery Chains

The other thing to think about when you’re exploring grocery chains is because they’re a regional chain, a lot of you guys have never heard of them. So sometimes I create these trainings just to get you to know about these certain retailers. This particular grocery chain is in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia, which means that if they’re southeast grocery chains, a lot of people have never heard about them. So I want to make sure that you understand that just because they’re a regional retail chain doesn’t mean that they don’t have a lot of opportunities for you.

With grocery chains, some things to consider—they just don’t buy food. They buy gifts, they buy accessories, they buy cosmetics, they buy consumer electronics, they buy a lot of different things. So don’t not go after retail chains and grocery chains simply because you think that they only buy one thing. Get in your car, go drive to a grocery chain like Publix and see what they’re purchasing. This could be a huge opportunity for you if you’re just getting started and thinking about where to sell your product. If you have electronic inventions, a lot of your competitors are not thinking about grocery chains, right? So, is there a way for you to sell them in that way?

So just food for thought there. They sell books by the way, you know, cookbooks, all sorts of different things. So anyways, lot of fun to think about the opportunities within a grocery chain like Publix. So, I’ve already discussed that they’re one of the largest US regional grocery chains. I’ve already mentioned that they 1250 stores they’re responsible for. What I didn’t mention is that they are employee-owned and is a private corporation or company. 

Employee-Owned

And the reason I say that is because a lot of employee-owned organizations tend to have corporate buyers but they also have regional or local buyers typically as well. What that means is that a lot of times they give buying power to the store manager and or the regional buyer and so forth. And so, one thing that you can do is go to your local public stores, bring your products, follow some instructions. I wouldn’t just start selling to these grocery chains without knowing what you are doing because it can backfire if you don’t know the words to use and so forth.

But what you can do is literally get in your car and drive to these grocery chains and so forth. And see if you can open up and account with them as a supplier. And so the reason a lot of these grocery chains, especially employee-owned ones, allow things to be purchased on a local level as well as corporate level is because they have perishable foods they buy and so they do have some budget on a local level and so forth. So a very simple strategy would be to go drive to your local store and see if they would be willing to buy your product for that individual store.

Now, I highly recommend learning what words to use and so forth so you become very strategic coz there’s a lot of ways to sell their grocery chains to make you millions of dollars. And so that’s why I have these conversations with people through my training system, programs, and coaching, and so forth. But I definitely want you to think about the fact that if they are employee-owned, that typically means you can literally get a new card and open up accounts one by one and get them to potentially buy your products from you.

And so, again, they usually have regional buyers as well meaning they buy for x number of stores and they usually have corporate-owned buyers as well when the corporate-owned buyers some is the one that buys for all their stores and so forth. So again, a lot of opportunities there to kind of get into your car and start trying to sell to them and or go regional or go corporate and make lots of lots of money. But it’s kind of fun think to about opportunities.

Getting Started

So if you’ve never thought about Publix, definitely consider going after them. If you guys want to learn exactly how to approach, pitch, and sell to grocery chains such as Publix or any other retail chain, highly recommend exploring my Retail MBA website retailmba.com. We have training programs, free stuff, advance training, live events, certification programs. So many cool things related to making money with your physical products and we would love to help you. Definitely subscribe to this channel. Keep on the lookout for additional content we create or go to our website retailmba.com to learn more.

Again, Karen Waksman, Retail MBA. Love to support you with your quest to selling for grocery chains like Publix. Thanks so much!