Rainbow Stores Vendor

In this short video training, we will be discussing Rainbow stores and how you can sell your products to them. Rainbow shops is a popular fashion retailer with over a thousand locations in the United States, Puerto Rico, US Virgin Islands, and online. They offer affordable clothing, shoes, and accessories for women, juniors, plus sizes, and kids. If you have a great consumer product that you think would be a good fit for Rainbow stores, this article will provide you with some valuable insights and strategies to consider.

About Rainbow Shops

Rainbow shops is similar to other fashion retailers like Forever 21. They offer a wide range of fashion products at affordable prices. Their stores are known for being packed with trendy clothing, accessories, and shoes. If you’ve never been to a Rainbow store, it can be quite an intense shopping experience.

Selling to Rainbow Shops

If you have a mass-produced product, Rainbow shops could be a great retailer for you to consider. There are a couple of ways to approach selling to Rainbow. One option is to sell your branded products directly to them. However, keep in mind that Rainbow is primarily interested in company-owned products, especially private label accessories. This means that your branding may not be featured on the product if you choose to sell to them in this way.

Alternatively, you can sell your products under the Rainbow brand name. This means that your products will be sold under the Rainbow label, and customers may not be aware of your brand. Selling private label products is a common practice among fashion retailers that offer affordable prices.

When deciding how to sell to Rainbow, you need to consider whether you want your brand to be associated with the product or if you are comfortable selling under the Rainbow brand. If selling private label products goes against your preferences, Rainbow may not be the right retailer for you.

Rainbow Shops and Product Categories

Rainbow Shops is known for offering a variety of products, including fashion items for women, juniors, plus sizes, and kids. While they are a good store for fashion items in general, they are particularly popular for their selection of larger sizes for women. Additionally, many people overlook the opportunity to sell kids’ products to Rainbow.

Regional Considerations

Rainbow Shops has locations in the United States, Puerto Rico, and other regions. This means that their buying decisions are influenced by the different climates and preferences in each region. For example, regions with warmer climates may require different types of clothing compared to regions with colder climates. Rainbow has regional buyers who focus on selecting products that are suitable for their specific regions.

Online Presence

While Rainbow Shops does have an online presence, it is not as significant as some other major retailers. Their website currently receives around half a million visitors per month. If you have a product that you think would be a good fit for Rainbow’s online store, it’s important to be aware that it may not generate as much sales as selling through their physical stores. Therefore, it is recommended to focus more on the physical store market when targeting Rainbow as a retailer.

Rainbow Vendor

Selling to Rainbow Shops can be a lucrative opportunity for those with mass-produced products, especially in the fashion industry. Whether you choose to sell your branded products directly to them or under the Rainbow brand name, it’s important to consider your preferences and business goals. Rainbow Shops offers a wide range of products for women, juniors, plus sizes, and kids, making it a versatile retailer to consider. Additionally, their regional buying decisions allow for tailored product selections based on different climates and preferences. While their online presence may not be as significant, the physical store market is where the majority of sales are generated. To learn more about how to approach and pitch your products to Rainbow Shops, you can access a free webinar on retailmba.com or explore their coaching and training systems. Selling to retailers like Rainbow Shops can be a rewarding experience, and with the right strategies and knowledge, you can increase your chances of success.