Retail Procurement

In this short video training, we will discuss how you can make your product stand out to retail chain store buyers. If you have a great consumer product and want to differentiate yourself from your competitors, there are several strategies you can employ. Let’s dive into the details.

Find a Unique Selling Point

Buyers purchase products for various reasons. One of the most effective ways to stand out is by offering a product that has been successful in the market. When a buyer sees that your product has already gained traction and popularity, they are more likely to consider it for their store.

For example, one of my clients created a game that was an improved version of an existing popular game. Despite having limited sales experience and no proven track record, she was able to secure a 50,000 unit order from Michaels, a retail chain store. The buyer was interested because the product aligned well with their successful line of games and was a better version of what they were already selling.

Capitalize on Trends

Another way to make your product stand out is by capitalizing on trends. If you can bring a product to the buyer that is trending, exciting, and interesting, it will catch their attention. Buyers are always looking for the next big thing, so if you can offer them a product that aligns with current trends, it can greatly increase your chances of getting their attention.

Avoid Submitting Your Product Online

When dealing with retail chain store buyers, it is not recommended to simply submit your product through their website and hope for a return on investment. Buyers are typically focused on specific categories and are constantly bombarded with product submissions. By submitting your product online, you are placing it right next to a thousand of your competitors. This makes it difficult for your product to stand out and be noticed.

Instead, it is better to find a way to reach out to the buyer directly. This may require a bit more effort, but it can greatly increase your chances of success. By having an individualized experience with the buyer and showcasing the unique qualities of your product, you can make a stronger impression and increase your chances of getting a positive response.

Focus on How Your Product Can Make Money

Buyers are ultimately looking for products that will make them money. If you can demonstrate how your product can help the buyer increase their sales and profitability, it will greatly increase your chances of getting their attention. Show them how your product can help them get the word out and generate more revenue. Buyers are looking for partners who can support them in their business, so highlighting the ways in which your product can benefit them can make a significant difference.

Getting Started with Retail Procurement

In conclusion, there are several strategies you can employ to make your product stand out to retail chain store buyers. Finding a unique selling point, capitalizing on trends, avoiding online submissions, and focusing on how your product can make money are all effective ways to differentiate yourself from the competition. By implementing these strategies, you can increase your chances of getting your product noticed and securing a partnership with a retail chain store buyer.

If you’re interested in learning more about approaching, reaching out, and selling to retailers, even if you have no prior sales experience or buyer relationships, I encourage you to visit our website, RetailMBA.com. We offer do-it-yourself programs like our Retail MBA Core Coaching and Training System, as well as webinars and live events to support you in your journey of selling to retailers.

Remember, standing out in front of retail chain store buyers requires a strategic approach and a clear understanding of what they are looking for. By finding a unique selling point, capitalizing on trends, avoiding online submissions, and focusing on how your product can make money, you can increase your chances of success in the retail industry.

Thank you for reading, and I wish you the best of luck in your endeavors to get your product noticed by retail chain store buyers.

• To learn more about selling to retailers, visit our website at RetailMBA.com. We offer do-it-yourself programs, coaching and training systems, webinars, and live events to support you in your journey.

Remember, standing out in front of retail chain store buyers requires a strategic approach and a clear understanding of what they are looking for. By finding a unique selling point, capitalizing on trends, avoiding online submissions, and focusing on how your product can make money, you can increase your chances of success in the retail industry.

Thank you for reading, and I wish you the best of luck in your endeavors to get your product noticed by retail chain store buyers.