Retail Vendor

Selling your products to retail chains can be a great opportunity to grow your business. However, there are common mistakes that many people make when trying to sell to these retailers. In this short video training, we will discuss these mistakes and how to avoid them.

Not understanding the buyers

One of the biggest mistakes people make is not understanding the buyers. Retail chain buyers are extremely busy and have a lot on their plate. They are looking for products that will make money for their stores and they don’t have time to deal with disorganized or unprofessional sellers.

To avoid this mistake, it is important to take the time to understand the buyers. Learn what they care about and what makes them more inclined to buy. Show them that you have taken the time to learn about their business and how your product can help them make money.

Disheveled marketing collateral

Another common mistake is presenting disheveled marketing collateral. Retail chains are very formulaic and they like things to be organized and professional. If you come to them with marketing collateral that looks unattractive or poorly put together, it will reflect poorly on your brand and make it less likely for them to consider your product.

To avoid this mistake, take the time to create professional and well-designed marketing collateral. Use templates or seek guidance from experts if needed. Remember that your marketing collateral is a representation of your brand, so it should be visually appealing and clearly communicate the value of your product.

Showing too many products

Some sellers make the mistake of showing too many products to retail chain buyers. Instead of overwhelming them with a wide range of options, it is better to focus on creating a story and an experience for the buyer. This helps them understand how your product fits into their store and makes it easier for them to make a decision.

Rather than showing 20 different products and asking the buyer to pick one, take the time to curate a selection that aligns with their needs and preferences. Present your products in a way that tells a cohesive story and highlights the unique value they bring to the retailer.

Neglecting to visit their stores

One mistake that can really irk retail chain buyers is when sellers have never visited their stores. Buyers want to work with sellers who have taken the time to understand their business and have a genuine interest in their success. Neglecting to visit their stores shows a lack of care and can make it difficult to build a strong relationship.

To avoid this mistake, make an effort to visit the stores of the retail chains you are targeting. This will give you firsthand experience of their environment, customer base, and product assortment. It will also show the buyer that you are invested in their business and are serious about working with them.

Retail Vendor Mistakes

Selling to retail chains can be a lucrative opportunity for your business, but it is important to avoid common mistakes that can hinder your success. Take the time to understand the buyers, create professional marketing collateral, focus on creating a story rather than presenting too many products, and make an effort to visit the stores of the retail chains you are targeting. By avoiding these mistakes and showing respect to the buyers, you increase your chances of getting chain store orders and building successful partnerships.

Remember, selling to retail chains is not brain surgery, but it does require a formulaic approach and a genuine interest in the success of the buyer. Take the time to learn about their needs and preferences, and present your products in a way that aligns with their goals. With the right approach, you can make a significant impact and potentially change your life by securing chain store orders.

If you want to learn more about how to approach, pitch, and sell to retailers appropriately, consider checking out our Retail MBA training coaching system. We offer webinars, live events, and other resources to help you succeed in getting your products into stores.

Remember, success in selling to retail chains is within your reach. Take the time to understand the buyers, create professional marketing collateral, and show respect to the person you’re trying to sell to. With the right approach, you can make a significant impact and achieve your goals in the retail industry.