Sell Through Retail

Selling your consumer product to retail chains can be a game-changer for your business. Not only do retail chains have millions of people visiting their websites every month, but they also have a massive customer base that frequents their physical stores. In this short video training, we will explore the benefits of selling to retail chains and why it can be a lucrative opportunity for your brand.

Increased Exposure

One of the major benefits of selling to retail chains is the exposure your product can receive. Retail chains attract millions of visitors to their websites each month, which means that your product has the potential to be seen by a large audience. This level of exposure would be difficult and costly to achieve on your own. By leveraging the reach and success of retail chains, you can tap into their customer base and gain visibility for your brand.

Bulk Purchases

Retail chains have already established a loyal customer base that trusts their brand and regularly shops at their stores. This is advantageous for you as a product brand because it means that retail chains can buy your product in bulk. This can lead to faster sales and increased revenue for your business. Instead of having to find individual customers on platforms like Amazon, retail chains can place large purchase orders for your product, providing you with cash in hand. For example, stores like Costco attract thousands of people every weekend, giving your product the opportunity to be seen by a wide audience and potentially leading to significant sales.

Enhanced Credibility

Selling your product to well-known retail chains can also enhance your brand’s credibility. When you can say that your product is being sold at popular retailers like Ulta Beauty or Sephora, it adds a level of prestige and importance to your brand. This can attract the attention of distributors and other potential business partners, opening up new opportunities for growth and expansion. Being associated with reputable retail chains can make your brand more appealing to consumers and industry professionals alike.

Long-Term Partnerships

Once your product is accepted by a retail chain, you have the potential to establish long-term partnerships. While not all products will sell well in every retail chain, those that do can experience consistent sales year after year. Some brands have been selling to certain retailers for over a decade, consistently receiving purchase orders and generating significant revenue. These long-term partnerships can provide stability and financial success for your business.

Unforeseen Opportunities

Selling to retail chains can also lead to unforeseen opportunities and exponential growth. Retailers have the power to introduce your product to a wide audience, and if it resonates with consumers, the demand can skyrocket. One client shared their experience of suddenly receiving a flood of purchase orders from retailers, resulting in millions of dollars in sales. This unexpected success can be a game-changer for your business and open doors to even more opportunities.

The Joy of Seeing Your Product on Store Shelves

Perhaps one of the most rewarding benefits of selling to retail chains is the satisfaction of seeing your product on store shelves. It’s an incredible feeling to walk into a store and see your product displayed alongside other well-known brands. This validation and recognition can boost your confidence and motivate you to continue growing your business. Seeing your product on store shelves is a tangible reminder of your hard work and success.

Sell Through Retail

Selling your consumer product to retail chains offers numerous benefits, including increased exposure, bulk purchases, enhanced credibility, long-term partnerships, unforeseen opportunities, and the joy of seeing your product on store shelves. By leveraging the reach and success of retail chains, you can tap into their customer base and significantly grow your business. So, if you have a great consumer product, consider exploring the opportunities of selling to retail chains and take your brand to new heights.

To learn more about selling to retail chains and receive additional training, be sure to check out Retail MBA’s resources. You can also sign up for their year-long coaching and training system or attend one of their events. Don’t miss out on the chance to maximize your success in the retail industry.