Sell to Retail – Why Today is the Best Time Ever to Get Your Products into Retail Chains
In this short video training, we will discuss why today is the best time ever to sell to retail chains. If you have a great consumer product that you think should be in their stores or on their website, we will explain why now is the perfect opportunity to do so.
The Constant Need for New Products
If you walk into any chain store, you will notice that there are always new and interesting products on display. This is especially true now more than ever. Chain stores are constantly dealing with a tremendous amount of competition, with new chains popping up everywhere. To keep their market share, they need to consistently entice and interest their customers.
Customers today want to see new and innovative products. They don’t want to see the same thing over and over again. This is great news for you as a product seller because it means that buyers are actively seeking the next new product to keep their customers coming back. It doesn’t matter if you are a large established company or a small startup. What matters to buyers is that you have a product that people will buy and that they can put in their stores to keep their customers interested and coming back for more.
The Importance of Revenue and Growth
Buyers are individuals who work for large companies that are focused on generating revenue and growth. When you bring a buyer a product that has the potential to make them look good at work, they are more likely to be interested. If your product sells out and generates a lot of revenue for the company, the buyer will be seen as successful and their bosses will be impressed.
Buyers have day jobs and they need to fulfill their responsibilities by bringing new, interesting, and innovative products to their stores. This is why they are constantly on the lookout for new products and why they need to know about you and your products. It is a never-ending desire for retailers to get new products into their stores.
Understanding the Buying Process
To take advantage of this opportune time to sell to retail chains, you need to understand how the buying process works. You need to know what makes the chains more inclined to buy, how to pitch the buyer effectively, and how to handle the orders that come through.
Karen Waksman, the founder of Retail MBA, has created a program that teaches all of these aspects of selling to retail chains. She believes that anyone, regardless of their sales experience or buyer relationships, can get their products into stores. The key is to focus on strategy rather than sales skills. Karen spends 90% of her time on strategy and 10% on sales, and this is what she teaches her students. By setting up your product correctly and being prepared, you can get your products into stores.
Sell to Retail
Now is the best time ever to sell to retail chains. The constant need for new products and the focus on revenue and growth make buyers eager to find the next best product to put in their stores. By understanding the buying process and focusing on strategy, you can successfully get your products into chain stores. It doesn’t matter if you’re a large established company or a small startup, what matters is that you have a product that people will buy and that will keep customers coming back for more.
Remember, buyers are individuals who work for large companies that are focused on generating revenue and growth. When you bring them a product that has the potential to make them look good at work, they will be interested. They need new, interesting, and innovative products to keep their stores thriving. This is why they are constantly on the lookout for new products and why they need to know about you and your products.
To take advantage of this opportune time, it’s important to understand the buying process. You need to know what makes the chains more inclined to buy, how to effectively pitch the buyer, and how to handle the orders that come through. Karen Waksman, the founder of Retail MBA, has created a program that teaches all of these aspects. She believes that anyone can get their products into stores with the right strategy.
In conclusion, now is the best time ever to sell to retail chains. The constant need for new products and the focus on revenue and growth make buyers eager to find the next best product to put in their stores. By understanding the buying process and focusing on strategy, you can successfully get your products into chain stores. If you’re interested in learning more, be sure to check out Retail MBA for additional content and information.
Transcript for this Video Here:
Sell to Retail – Hey, everyone. This is Karen Waksman, founder of Retail MBA. And in this particular segment, I want to cover why I believe today, more than ever, it is the best time to get sell to retail, and why buyers need great products, and you can actually make them look good by bringing your product to them.
So let me explain. First of all, if you walk into any chain store, all the big retailers, you’ll notice that there’s always new, interesting products in those stores, especially now, more than ever. Maybe they’re on the counter area, or you’re never seeing the same product over and over again all the time. I mean, there’s always some variation, some new product coming into those stores. And the reason they’re doing that is because these chain stores are dealing with a tremendous amount of competition. There are so many other chain stores popping up everywhere, and so they have to consistently keep market share, and the way to do that is to keep their customers enticed and interested.
So if I go to a store, I don’t want to see the same thing over and over again. I want to see that next cool best product, and I want to buy more and more. That’s how our society is today, which is ultimately great for you, because it means that the buyers need that next new product. So they don’t care if you’re a large, established company. They care that you will have a product that people will buy, that they could put in their stores, that’ll keep their customers coming back. That’s what matters to them.
And if you look at it on a larger scale, if you look at who buyers are, buyers are people who work for a large company, and then a large company is all about generating revenue and growth. And so when you bring a buyer a product that could conceivably make them look good at work, because when you … If they brought your product to market and put it in their stores and your product sold out, and it generated a lot of revenue for that company, trust me: That buyer’s going to look good. Their bosses are going to love them. It’s completely something that the buyers are looking for, because they have jobs, too. They have day jobs, and they need to fulfill that job, and they need to have consistent products. New, interesting innovation in their stores that’s generating revenue for them.
So they want to know about you. They want to know about your products. They need it more than anything. It’s a never-ending funnel of desire for these retailers to get new products into stores. So this is the time, more than ever, that you need to get your products to the chain stores. And all you need right now is to understand how the buying process works, what makes a chain store more inclined to buy, how to actually pitch the buyer, and then ultimately, how to get your products in the stores, and how to handle the orders that are coming through.
And that’s what I teach in Retail MBA, my actual program that I created around this subject. And ultimately, I believe that anyone with any sales experience, with no sales experience or buyer relationships, can get their products in stores. Because if you’ve heard anything that I’ve said in my previous segments, it’s all about … When I get a product into a store, it has nothing to do with sales skills or anything. It has to do with strategy. I spent 90% of my time on strategy and 10% on sales, and that’s what I teach my students, and that’s why my students are getting products to the stores.
So again, if there’s anything I can tell you about getting your products into chain stores, is that it’s not so hard. The buyers are looking for you. You just need to set up your product right and ultimately get that product in front of them, because they will be excited to know about you. The only thing they don’t like is when you bring a product to them that’s not ready for stores and so forth. They can’t do anything with that. But if you do, if you prepare in advance, and you do the 90% strategy, you can get your products in the stores, if you really believe in this product.
So this is Karen Waksman, founder of Retail MBA, and I hope this information provided value. Please be on the lookout for the additional content that I create, and I would love your comments or feedback. And obviously, please take a look at Retail MBA, if you feel like this information is interesting to you. Thanks so much.
