Selling to Gamestop & Become a Gamestop Vendor

GameStop Corporation is a known chain that specializes in selling video games and consumer electronics. With a number of 7,267 stores GameStop holds influence, within the industry. However according to Karen Waksman, founder of Retail MBA, it can be quite challenging to sell your video game products to GameStop due to competition among your peers. This short video training, offers a guide on how to approach GameStop for product placement starting with the strategy of getting your products into other retailers first.

To begin with it’s important to establish relationships with retailers that also sell video games and secure placements for your products on their shelves. This approach serves two purposes; firstly it provides proof of revenue and opportunity which can then be used as leverage when approaching GameStop. By demonstrating that other retailers have embraced and successfully sold your product you catch the attention of GameStop who becomes more interested in what you offer. As suggested by Waksman targeting chains like Walmart and others should be a priority. However it’s crucial to focus on targeted retail chains where competition might be less intense in order to increase your chances of securing orders and driving sales.

Buyers in Various Countries

Waksman points out that GameStop has buyers in countries such, as Australia, New Zealand and Europe.

If you face rejection, from GameStop in the United States it’s worth exploring GameStop locations around the world. These locations have budgets, buyer preferences and market demands. This presents an opportunity to tap into markets and discover possibilities for your business. By establishing relationships with these buyers you can gain experience in selling your products in regions and leverage that experience when approaching the United States market again.

Another crucial aspect to consider is that GameStop stores are relatively small which means they are highly selective about what they stock. They need evidence that your product will be profitable for them. Therefore it’s essential to present a story that persuades the buyer that your product will sell well. Emphasize not the functionality of your product but its potential profitability. The buyer wants assurance that investing in your product will lead to increased revenue and profits for them.

To enhance your chances of success with GameStop Waksman provides a range of strategies on how to approach, pitch. Sell your product effectively to GameStop and other retail chains. You can find resources on her website RetailMBA.com such, as content, advanced material, live events and certification programs designed to assist entrepreneurs in successfully selling their products to retail chains.

Selling to Gamestop

In conclusion if you’re looking to expand your business and boost your profits selling your product to GameStop presents an opportunity. However given the competition, in the market it’s crucial to approach the process. Following Waksman’s advice it is recommended that you first focus on getting your product into chains and establishing a track record of success. This way you can showcase evidence of revenue and potential which will greatly enhance GameStops receptiveness towards your product. By highlighting its profitability and weaving a captivating narrative, around it you’ll significantly increase your chances of succeeding with GameStop.