Successful eCommerce Product

So you’ve built a successful eCommerce product. Now what? I work with product companies across the globe on how to get their products in the stores. And I work with eCommerce sellers, at least on Amazon. Many of them have approached me over the years simply because they realize that selling online is phenomenal but now they need to diversify their efforts. They want to eventually sell their company. And they know that they can’t just focus on one channel, one distribution strategy, in order to succeed with their business. So a lot of them have been coming to me to learn about how to get their products into stores because they realize that one chain store order can 10x or even 100x  their business.

And that is really a big deal. If you’ve already kind of been top of your space in eCommerce, now is the time to shine in retailers. The person who shops in Amazon is not the same person who shops at Macy’s. The Amazon seller, the eCommerce seller, might not be the person who shops at Home Depot. Some customers like to buy products online. That’s probably you. That’s probably why you’re doing so well in eCommerce. But I’m here to tell you the rest of the planet purchases in very different ways. Some buy online, some buy in physical stores and so forth. So if I were you and from all of my experience with working with all these companies across the globe who are doing tremendous volume online, I would consider exploring retail chains.

Retail Chain Store Accounts

Again, because you could 10x or 100x your business by opening a few retail chain store accounts. I have clients who open up say retailers like Walmart and they make millions of dollars with that retail chains. I have other clients who sell products to TJ Max or some other different types of retailer and they make millions of dollars as well. They don’t give up their e-commerce business. They continue to grow and they leverage their success to get their products distributed either online with these retailers or in their physical stores because again, these retailers have millions upon millions of people come to their stores or their website every year.

Distribution Strategy

That’s just another revenue stream, another distribution strategy. So if you’ve built a successful ecommerce product business, you’d definitely want to consider going after retailers like Walmart, Macy’s, Home Depot, Best Buy, Kroger Grocery Store, or whatever it is for you because there is over 90% of all physical products are being sold in brick and mortar stores. That is currently fact online. You can do your homework, you can do diligence. There’s a tremendous opportunity in ecommerce but physical stores are definitely still here to stay for a while. You definitely want to leverage that if you’re selling so well online. Physical stores would love to have you.

So if you want to learn how exactly to approach, pitch, or sell, either online retailers or physical stores, take a look at our website retailmba.com. We provide free content and information on how to approach, pitch, and sell to these guys even if you have zero sales experience, zero buyer relationships, and so forth. We give you the tools and strategies to generate revenue to products as quickly as possible with other distribution strategies. That is exactly what we do that’s why we are so successful with a lot of the top ecommerce sellers today. So definitely take a look at our site. We have free content explaining what we do and we’d love to support you.

Again, this is Karen Waksman, Retail MBA. I hope that provided value for you. Please be on the lookout for additional content that we create. We’re constantly here creating content and videos to help you at your success. So definitely subscribe and keep in touch with us. Thanks so much!