How to Sell to Starbucks & Become a Starbucks Vendor

Do you have a product that is perfect for Starbucks?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Starbucks!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Starbucks. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Starbucks, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

Podcast: Download (Duration: 3:42)

Transcript of This Training…

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Become Starbucks Coffee Suppliers

People often come up to me and ask me about particular retailers and how one can get products into those stores and Starbucks seems to be coming up lately because people have specialty products they’d love to see in Starbucks. Allow me to give you some quick tips about how to successfully sell to Starbucks.

Let’s talk about Starbucks. When you walk into a Starbucks, it’s very busy coffee shop obviously. They’re huge and have amazing buying power. But the issue with Starbucks is that they have very limited shelf space there. You only see some products around the counter area and it doesn’t have a lot of room for you to bring a product in. It’s very competitive space. And the people who actually get products into Starbucks have succeeded tremendously. It’s very competitive and tough as you can imagine, especially because they don’t have the room to  regularly put new products in.

Highly Competitive Landscape

When you’re dealing with the really highly competitive places like Starbucks, consider whether or not your product would make an impact in their store.

Let me give you an example.

Somebody I know had a great power bar product that was all natural and they really believed in this product and they had this vision of getting the product in Starbucks. But after reaching out to Starbucks, they said no.

This person wouldn’t give up: kept keeping in touch and keeping in touch. One day, Starbucks decided that they were going to have more products in their stores that were all natural food based. And all of a sudden the idea of having this type of product in their stores made sense. This person got their power bars into all of the Starbucks and I think they sold over half a million units just from one order. It was fantastic!

Smaller Companies Can Sell to Them

My point in telling you this is that number one, it’s possible. It was a smaller company. They might’ve been just like you — trying to make money and trying to figure things out. But what they did was essential: they simply let Starbucks know about their product and kept in touch. But most importantly, they made sure that their product was in alignment with what Starbucks was looking for. And Starbucks continues to look for products that are in alignment with what their customers want and right now it’s healthy foods. There are other things that are sold at Starbucks but I just wanted to give you some food for thought 😉

If you’re interested in learning the exact steps of how to reach out to Starbucks and how to reach out to other retailers out there, you’ll absolutely, love my Retail MBA program.

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