Tim Jordon Interview Amazon Business – FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Tim Jordon Private Label Legion
Karen Waksman, founder of Retail MBA, was interviewed by Tim Jordan of Legion Radio, the podcast of the Private Label Agent community, about her experience in the retail buyer space. Karen started her career in the early 2000s as a manufacturer’s rep, selling products to major retail chains. She sold products in various categories including fashion, jewelry, accessories, and gifts. Karen realized that many business owners who had great products could not get them into stores because they did not understand how retailers operated or what retailers wanted. She saw the need for more data to help these business owners and decided to share her formula to teach them what she knew. She helped creative types who made cool stuff but did not know how to talk to anyone about it. Eventually, Karen started speaking at various places, teaching her formula to many people, and a lot of people got into retail chains over the years.
Karen worked with Amazon sellers. Karen helped these private label sellers by teaching them how to sell their products to retail chains.
Karen pointed out that Amazon sellers are just product sellers, and their products can be sold anywhere as long as they are ready for retail which she teaches how in her Retail MBA systems and programs. She emphasized the importance of being able to sell products to retailers since it is an excellent way to grow one’s business. Karen shared that many Amazon sellers freaked out over increasing fees and wanted to sell their products elsewhere. Karen’s expertise in the retail space is valuable to Amazon sellers since she can teach them how to sell their products to retailers.
Tim asked Karen about her experience in the big retail space. Karen clarified that she helped buyers sell to buyers as a manufacturer’s rep. She sold products to retailers and did this for many years since she loved selling products in retail stores and was good at it. Karen shared that she never thought she would be a speaker, teacher, or writer. It was about ten years ago when she had a lightning bolt moment, realizing that many people who had great products could not get them in stores. Karen saw the need for someone to teach these people and decided to write her formula to help them. She started teaching her formula to creative types, and many people got into retail chains.
Karen highlighted the importance of understanding how retailers operate and what they want. She explained that business owners should understand the packaging, pricing, and what is going on in the retail space. They should know what to say to buyers to get them to buy their products. Karen shared that Amazon sellers should know how to sell their products to retailers since retailers could help them grow their business.
In conclusion, Karen Waksman shared her experience in the retail buyer space, her journey to becoming a speaker, teacher, and writer, and how she helped creative types and Amazon sellers. She emphasized the importance of understanding how retailers operate and what they want, packaging, pricing, and what is going on in the retail space. Karen’s expertise is valuable to Amazon sellers since she can teach them how to sell their products to retailers.
