Why Buyers Don’t Want Your Product at Retail

In this short video training, we’ll explore five reasons why potential buyers might not show interest, in your product for chain stores. If you have a consumer product and aim to sell it to retailers such as Walmart, Macys, Home Depot, Kroger or CVS it’s vital to understand the factors that may lead to rejection or a lack of response. As the founder of Retail MBA, I’ve assisted individuals worldwide in getting their products onto store shelves and would like to share these insights with you.

Reason 1 – Packaging

One primary factor that could deter buyers from considering your product is if the packaging appears unattractive or poorly designed. Buyers aren’t just purchasing your product; they’re also investing in its packaging. Therefore devoting time and effort into creating packaging that aligns with the buyers preferences is critical. Minor adjustments to the packaging can significantly impact your sales potential. Remember, chain stores often have guidelines and preferences for packaging; hence familiarizing yourself with their requirements is essential.

Reason 2 – Pricing

The price you set for your product plays a role in capturing buyer interest. If your pricing exceeds that of products available, in the market buyers may hesitate when considering working with you.
It’s important to conduct market research and have an understanding of the price expectations set by the retailers you are targeting. Sometimes buyers have price points in mind. Failing to meet those requirements can make it difficult to establish a partnership. However there are strategies and approaches you can employ to address pricing concerns, such, as exploring manufacturers or negotiating deals. It’s crucial to assess your level of interest in collaborating with a retailer and explore all solutions.

Reason 3 – Insufficient Added Value

Buyers are constantly on the lookout for products that offer value propositions or fill gaps in their existing offerings. If your product doesn’t provide added value or fails to stand out from what they have buyers may not show much interest. It’s essential to understand the buyers perspective and identify how your product can enhance their product assortment or meet their customers needs. By refining your product or highlighting its features you can make it more appealing, to buyers. Increase your chances of securing a deal.

Reason 4 – Lack of Initiative

Buyers highly appreciate suppliers who maintain communication and follow up diligently.
If a potential buyer shows interest, in your product and asks for a sample it’s crucial to respond and ship the sample without delay. Buyers have schedules. If you don’t act quickly they might lose interest or pursue other opportunities. Moreover buyers in chain stores often change roles frequently so its vital to seize the opportunity when it presents itself. By demonstrating your enthusiasm and efficiency you can leave an impression on buyers. Increase your chances of success.

Reason 5 – Incompatibility with Terms

Buyers have terms and requirements that must be met for them to work with a supplier. If you are unwilling to comply with their terms or if your product doesn’t align with their business model they may reject your offer. It’s important to review and understand the terms provided by the buyer before committing to a partnership. If the terms are unfavorable or don’t align with your business goals it’s acceptable to decline and explore opportunities. Remember there are always retailers who might be a fit for your product.

Why Buyers Don’t Want Your Product

To summarize there are reasons why chain stores may not show interest, in your product.
It is crucial to pay attention to aspects when it comes to packaging, pricing, value proposition, proactivity and compatibility, with the buyers terms. By addressing these factors and making adjustments you can significantly improve your chances of selling your product to chain stores. It’s important to keep in mind that there are always ways to overcome challenges in the industry. If you require guidance or support consider reaching out to consultancy services such as Retail MBA. They can offer insights and strategies that will help you navigate the world of chain store retailing.

To gain knowledge about selling products to chain stores and access free training on approaching, pitching and selling to retailers please visit retailmba.com. They provide webinars and resources that can further enhance your understanding and skills in this area. Remember, with the approach and determination you can transform your product into a success story within the realm of chain store retailing.

Thank you for taking the time to read this article; I hope it has provided you with insights. If you found it helpful please consider subscribing and leaving a comment. Stay connected with us for content on maximizing opportunities, with chain stores. Have a day ! I look forward to engaging with you